Category: Marketing Ideas
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July Insurance Marketing Calendar
A new month has begun and it’s time to start thinking about your July insurance marketing plan. July Insurance Marketing Plan Draw your Referral Rewards winner from June and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this. Remember, the benefit to referral programs is in the promotion.…
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May Insurance Marketing Plan
A new month is here and it’s time to start thinking about your May insurance marketing plan! Here are a few ideas to get you started… May Insurance Marketing Plan Draw your Referral Rewards winner from April and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this.…
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April Insurance Marketing Plan
April is only a few days away and it’s time to start thinking about your insurance marketing plan. We’re kicking off the 2nd quarter of the year and it’s usually a busy one. In the spring, home sales pick up and the winter slump ends. It’s a great time to kick up your marketing so…
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Internet Leads: Do They Work?
So as you may have seen, we recently opened an independent insurance agency…from SCRATCH. If you’ve done that, then you know how daunting a project it can be! I want to share all the details on this agency as it grows so you can see what’s working for us and what isn’t. Now since we…
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October Insurance Agency Marketing Plan
It’s the beginning of the month and time to plan your October insurance marketing. October is known for pumpkin patches, apple picking, cooler weather, pumpkin spice lattes, and of course, Halloween. The back-to-school craze of September has finally slowed down and we’re in that “calm before the storm” of the holiday season. Let’s look at some…
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Fall Insurance Marketing Ideas
As we move into a new season, it’s time to talk about fresh fall insurance marketing ideas that you can use in your agency over the next few months. The weather is cooling off, school is back in session, and now we’re all ready for the end-of-year push to hit sales goals. But you’re going…
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Sell Life Insurance To Current Auto & Home Clients
When people ask me how to sell more Life Insurance to their auto & home clients, I ALWAYS recommend that they use my Life Birthday campaign. It’s super easy, can be run all year long (generating consistent leads), and has a strong, motivating, call-to-action. The Life Birthday Campaign: Here’s The Campaign WHO TO TARGET: Current auto/home clients that…
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September Insurance Marketing Calendar
New month means new marketing! I love September (and not just because it’s my birthday month!) To me, September is the new January. It’s your second-chance in the year for a fresh start. January might be a new calendar year, but frequently people are a little burned out in January. You’ve just survived the holiday season…
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Can I Get Insurance Leads From Facebook?
This is probably the most common question I hear…“Can I get insurance leads from Facebook?” The short answer is YES. But how you go about it is important. Let’s look at some of the must-haves to see lead results from Facebook. Lead Generation Ads When you first create a Facebook ad, you have to choose…
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Top 5 Reasons You Must Use Facebook Ads (If You Want More Leads)
Considering using Facebook ads in your insurance agency marketing, but not sure if they’re the right choice? Here are 5 reasons why you MUST use Facebook Ads (but only if you want more leads.) #1 They are exclusive. I clearly remember back in 2007, when I first started my agency with almost no clients. I…