Linked In is a great social network for growing your professional connections. For an insurance agent, it’s an excellent place for connecting with potential referral partners, recruiting new staff, and finding clients!
But, as with most things, it’s hard to be consistent with it. What actions should you take every day to see results?
Here are a few ideas to get you started!
You probably already have a Linked In account setup. (If not, just go sign up and they’ll walk you through all the steps in creating your account.) Remember to fill out your profile with as much information as possible to help you show up in searches. And don’t forget to add a photo!!
Who Should I Connect With?
Your number one priority will be connecting with other business people who can send referrals your way. Mortgage lenders, real estate agents, agents who don’t sell the same lines…these are all great connections.
You’ll want to reach out and let them know (in a non-pushy way) about your Referral Rewards program and how you can make their life easier! (We also talk about this in the Life Sales Mastery course.)
If you sell Commercial Lines, Linked In is a great place to search for specific kinds of business owners. If you know that you have an amazing policy for General Contractors, then you’d want to make sure to connect with as many of them as you can.
If you are strictly selling personal lines P&C, I would recommend connecting with your clients on Facebook, just because they log in more often. Instead focus on referral partners on Linked In.
And finally, Linked In can be a great place to recruit new team members. Post about job openings, check out profiles and recommendations, and get to know people before you interview them.
Once you’ve built up your connections, you’re going to need to take just a few minutes per day to build those relationships. In less than 10 minutes, you can make this happen!
If you prefer to use your smartphone, you can download the Linked In app and do all of these daily tasks right from your phone.
Daily Tasks:
- Login and check for any new notifications or messages.
- Reply to any comments.
- Accept any invitations.
- See who has viewed your profile and add new non-contacts.
- Post something new! (Preferably with a call to action)
- Comment on or share posts from 3-4 of your connections daily.
What counts as a “Call To Action” post?
- You could post something about getting a specific kind of quote or discount.
- Share a testimonial from a happy client!
- Post about your Referral Rewards program.
- Make a video about your agency or a specific product.
- Write an update about a new team member.
- Share information about one of your main referral partners.
- Ask for referrals!
What’s The Next Step?
Are you excited about making connections and generating leads from Linked In? Make this even easier by signing up for our Mega Posts service! We’ll create monthly content for your Facebook page, but you can choose call-to-action style posts to share on your Linked In page as much as you’d like. It’s professionally designed and pre-written so you can focus on making sales and not coming up with ideas for content. Check it out here!
