Category: Marketing Ideas
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Become An Insurance Celebrity (and never compete on price again)
Brainstorm with me for a moment. Clear your mind and tell me this…who is the FIRST insurance agent in town whose name comes to your mind (other than your own name of course)? If we polled 100 people in your city and asked them to “name a local insurance agent,” who would they list? Better…
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6 Photos To Take In Your Insurance Agency This Week
You probably read this title and were a little confused. What do photos have to do with marketing your insurance agency? Well, they are actually really important…the web is a VISUAL place. We like to see people. We are more connected to a business when we know the people who work there. In fact, social…
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4 Insurance Agency Processes That Will Make You More Money
The right processes have the ability to transform your agency. Especially when you give them a strong foundation and lots of accountability. But do they help you make money? I believe they do! Those little habits that you and your staff do day in and day out are what create the biggest changes in your…
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59 Insurance Marketing Ideas, Tips, & Strategies To Get All The Clients You Need
Need more insurance marketing ideas? Your insurance company representative will tell you to spend, spend, spend. But you can still create a strong, successful agency without draining your bank account and sending out hundreds of postcards (that never seem to get you any business!) You won’t see expensive TV ads or newspaper inserts…
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Simple Insurance Agency Goal Planning
Happy New Year’s Eve! A new year is now only a few hours away. And while you may be thinking about parties and champagne today, tomorrow you’ll be focused on your plans for the new year. We’ve all had “resolutions” that lasted only a few days. We’ve all set out lofty goals that were impossible…
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Two Ways To Sell Life Insurance To Existing Clients
Earlier this month we talked about annual goals and building sales from your current book. Today I want to talk about life insurance in particular. This is an area that causes a lot of stress for many agents. Typically because it’s part of your annual requirements but not part of your regular activity. There is always a rush…
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Google Ads For Insurance Agents
Everyone wants their website to rank at the top of Google. When you’re at the top, people find your site first when searching for insurance or looking for a local agent. But very few have any idea HOW to make it happen. First let’s look at how Google displays results. In the example above,…
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Homeowner’s Policy Specifics…Are You Prepared?
I always think that it’s important for agents to see keep up to date with what large news media sources are saying about insurance. It’s what consumers here and where they take advice. And let’s face it, it’s not always accurate! But if you don’t know what is being said, then it’s hard to be…