Category: Marketing Ideas
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Life Insurance Sales Tip
Earlier this month, I asked you to consider the language that you use when selling life insurance and to make sure that you’re speaking exactly to your prospect’s concerns. Today I want to share another life insurance sales tip. Beyond scripting your sales pitch and choosing the right target market, sometimes you just have to…
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Sell Life Insurance At New Business
As we continue on with Life Insurance Awareness Month, today I want to talk about processes to sell life insurance at New Business. (You can see all of the LIAM resources here.) So you’ve just sold an auto and home policy and are finishing up the final paperwork with your client. How do you bring up…
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5 Step Plan To Get Insurance Referrals From Facebook
When you’re ready to generate insurance referrals from Facebook, you need a PLAN. And today, I’ve got one for you! In fact, I’m going to give you everything you need to create a solid referral strategy on Facebook. (And trust me, I’ve been specializing in insurance social media marketing for 7 years and this is EXACTLY what I recommend…
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August Insurance Marketing Calendar
We all know that insurance is one of those required necessities that people really don’t think about too much unless they have to. But, that doesn’t mean that you can’t make it interesting and relevant on your own, throughout the year. (Take a look at the August Insurance Marketing Calendar below and get some ideas!)…
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Insurance Facebook Page Makeover
Want to make your insurance Facebook page look better and get better results fast? Step 1: Update Your Settings If you want people to FIND your page, then it needs to be listed correctly (plus you want to show up in the Service Provider directory). First go to your agency Facebook page and click About…
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Redefine The Insurance Prospect
Today I’m going to break down a new way to define your insurance prospect. We’ll segment your prospects into three categories, each with a specific marketing goal, that you can apply to all your marketing – from direct mail to social media. Who Is An Insurance Prospect? You’ve heard the terms that someone is a “hot”…
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Insurance Client Win Backs: The Complete Guide
In a business that runs on renewals it’s key to keep as many clients as possible. But you can offer the best customer service in the world and still lose clients to cheaper rates. So what do you do then? Today I want to share some tips on how to win back those A+…
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Why Facebook Reviews Matter To Your Insurance Agency
You’ve heard of online review websites like Yelp and Google Reviews. And you’ve probably noticed that customers can leave reviews on Facebook. But did you know that Facebook is busy creating a DIRECTORY of local professional businesses? It’s true! And it’s already here. So today, I want you show you what to do to make…
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Get Facebook Likes On Your Insurance Agency Page
I regularly hear from agents wanting to know how to get more “likes” on their insurance agency Facebook page. So today I want to share a few of my favorite strategies. So once you create your agency’s Facebook page, you need to get people to LIKE it. When someone “likes” your page, by clicking the…