Author: Robyn Sharp
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December Insurance Marketing
It’s almost December and time to plan your insurance marketing! Don’t let the holidays throw you off track. There is still PLENTY that can be done, even if clients are distracted by shopping and travel. It’s also a great time to get your office and team organized for the new year so you can hit…
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Using Testimonials In Your Insurance Agency
Testimonials are a powerful and necessary tool for marketing your agency online and off. When we reference a testimonial or review, we’re simply looking at what your clients are saying about your agency and your service! Why is this important? It creates what marketers call “social proof.” The Social Proof Theory, popularized by psychologist Robert…
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October Insurance Agency Marketing Plan
It’s the beginning of the month and time to plan your October insurance marketing. October is known for pumpkin patches, apple picking, cooler weather, pumpkin spice lattes, and of course, Halloween. The back-to-school craze of September has finally slowed down and we’re in that “calm before the storm” of the holiday season. Let’s look at some…
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Fall Insurance Marketing Ideas
As we move into a new season, it’s time to talk about fresh fall insurance marketing ideas that you can use in your agency over the next few months. The weather is cooling off, school is back in session, and now we’re all ready for the end-of-year push to hit sales goals. But you’re going…
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Sell Life Insurance To Current Auto & Home Clients
When people ask me how to sell more Life Insurance to their auto & home clients, I ALWAYS recommend that they use my Life Birthday campaign. It’s super easy, can be run all year long (generating consistent leads), and has a strong, motivating, call-to-action. The Life Birthday Campaign: Here’s The Campaign WHO TO TARGET: Current auto/home clients that…
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September Insurance Marketing Calendar
New month means new marketing! I love September (and not just because it’s my birthday month!) To me, September is the new January. It’s your second-chance in the year for a fresh start. January might be a new calendar year, but frequently people are a little burned out in January. You’ve just survived the holiday season…
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21 Ways To Sell Life Insurance
Want to sell more Life Insurance? September is Life Insurance Awareness Month, so now is the perfect time to get started. Here are 21 ways to sell life insurance next month! Send an email blast to your current clients reminding them about Life Insurance Awareness Month and offering a quick term quote. Offer to speak to…
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How To Handle Bad Online Reviews
Your agency just got a negative review on Facebook. The customer said some pretty terrible things about one of your employees. Or they complained about a rate increase. Or they claimed you didn’t call them back fast enough. Whatever the situation, they’re angry and now YOU look bad. So what do you do? How do…
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Make Password Management Easier
It’s back to school week here, which always gets me to thinking about organization. School supplies, calendars, all that fun stuff. But DIGITAL organization is often overlooked! Especially when it comes to password management. So today I want to share an app with you that I’ve used for several years that I think you’ll LOVE! …
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Daily Linked In Tasks For More Leads
Linked In is a great social network for growing your professional connections. For an insurance agent, it’s an excellent place for connecting with potential referral partners, recruiting new staff, and finding clients! But, as with most things, it’s hard to be consistent with it. What actions should you take every day to see results? Here…