August Insurance Marketing Calendar

August Insurance Marketing

We all know that insurance is one of those required necessities that people really don’t think about too much unless they have to.  But, that doesn’t mean that you can’t make it interesting and relevant on your own, throughout the year.  (Take a look at the August Insurance Marketing Calendar below and get some ideas!)…

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Insurance Facebook Page Makeover

Want to make your insurance Facebook page look better and get better results fast? Step 1: Update Your Settings If you want people to FIND your page, then it needs to be listed correctly (plus you want to show up in the Service Provider directory). First go to your agency Facebook page and click About…

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Redefine The Insurance Prospect

Today I’m going to break down a new way to define your insurance prospect.  We’ll segment your prospects into three categories, each with a specific marketing goal, that you can apply to all your marketing – from direct mail to social media. Who Is An Insurance Prospect? You’ve heard the terms that someone is a “hot”…

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Insurance Client Win Backs: The Complete Guide

In a business that runs on renewals it’s key to keep as many clients as possible.  But you can offer the best customer service in the world and still lose clients to cheaper rates.  So what do you do then?   Today I want to share some tips on how to win back those A+…

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Why Facebook Reviews Matter To Your Insurance Agency

You’ve heard of online review websites like Yelp and Google Reviews.  And you’ve probably noticed that customers can leave reviews on Facebook.  But did you know that Facebook is busy creating a DIRECTORY of local professional businesses? It’s true!  And it’s already here.  So today, I want you show you what to do to make…

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February Insurance Marketing Plan

february insurance marketing

Need ideas for marketing your insurance agency this month?  Then you’re in the right place! We’re one month into 2016 and it’s time to focus on being CONSISTENT. We all start out January feeling motivated and ready to get stuff done.  But by February, things sometimes get off track and we fall into old habits.…

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Get Facebook Likes On Your Insurance Agency Page

I regularly hear from agents wanting to know how to get more “likes” on their insurance agency Facebook page. So today I want to share a few of my favorite strategies. So once you create your agency’s Facebook page, you need to get people to LIKE it.  When someone “likes” your page, by clicking the…

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January Insurance Marketing Plan

2016 has arrived! I hope you’ve enjoyed a relaxing holiday season and are now ready to get back in the swing of things! Most of us have already been thinking about big goals and dreams for the new year, but what about the small consistent marketing tasks you can do right NOW to make a…

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Want To Guarantee New Insurance Leads? Do This.

Every day I hear from insurance agents that want to generate leads from social media, BUT they don’t see how to make it work.  They’ve tried hooking up their Facebook page to automatic posts from their company and heard nothing but chirping crickets. So HOW do you actually see new business from social media when you’re…

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Why You’re Not Getting Leads From Social Media

“I’ve never gotten business from Facebook.” “Social media is a waste of time.” “Facebook doesn’t work for insurance agents.” None of this is true.  How do I know?  Well, for starters, I’ve helped hundreds of insurance agencies around the country create social media strategies that are focused on lead generation.  And I’ve seen it work…

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