We’ve got a HUGE announcement to make around here and I’m SO excited to share it with you all!
We opened a new independent insurance agency! Whoo hoo!
Why? Let me tell you the story…
So as many of you know, I have a long insurance history. My mom was an office manager for a State Farm agency when I was a kid and later opened her own Allstate agency. I grew up working in her office, got licensed when I was 18, and my husband, John, opened two Allstate agencies after that.
We sold those a few years ago and had stepped into the independent agency world slightly, but the timing was never quite right. Shortly after, Mega Agency Marketing took off and we really devoted our time to insurance social media and marketing.
But John has been pursued by several insurance companies since then, about opening a new agency, but we just hadn’t made our minds up until this year.
We decided that the BEST way to help our clients grow with great marketing was to be able to test these things in our own agency every single day.
We’ve talked to tons of companies. Done lots of research. And have decided to open a scratch Independent agency.
So here’s our goal (and where you come in.)
We want to be very transparent about this journey here on our blog. I want to show you the good and the not so good. The success and the challenges. I want a REAL version of what running an agency can be like every single day.
Now, I’m not going to lie. Being 100% transparent is scary too! But we think it will be great motivation for us to share with you what the numbers look like, what marketing is working (and isn’t), and our experience.
Our agency is named Sharp Family Insurance and is located in Hot Springs, Arkansas. We currently have direct appointments with Safeco, Progressive, and Foremost.
What does this mean for Mega Agency Marketing?
The basics won’t change! We’ll still offer Mega Posts (our Facebook content), Agency Feedback (our reputation management service), and other marketing services as usual. Those aren’t going anywhere.
The biggest change will be on our blog and videos. I plan to start writing about EVERYTHING and sharing as much as I can about our marketing processes. I’m really excited about that part!
We hope you’re excited too. We’d love to hear your ideas, questions, and feedback as we go. Thank you for your support!