As we move into a new season, it’s time to talk about fresh fall insurance marketing ideas that you can use in your agency over the next few months.
The weather is cooling off, school is back in session, and now we’re all ready for the end-of-year push to hit sales goals. But you’re going to have to get creative if you want people to pay attention!
Here are a few fun fall insurance marketing ideas to put in place for September, October, and November:
Gift cards, giveaways, and contests are always a great way to build attention and get people to act. These are especially great for Facebook!
Pumpkin Spice Giveaway
Whether you’re a fan of it or not…women love it! (I’m sure a lot of men do too, but personally I see this around my mom friends the most!)
There are several ways you can use this one. An easy way is to give away a $5 Starbucks gift card in exchange for a quote or a referral if they act by a certain date.
You could also put together a cute pumpkin spice themed gift basket with K-cups, creamers, and a fall themed coffee mug! Take a pic of your giveaway and post it on Facebook and other social media. (Make sure to boost or run an ad with it!)
Make sure to put that people will be able to enter the giveaway by getting a full quote by a certain date.
If you want to include any rules, make sure they are clear in the post. Some people don’t like to extend an offer to current clients, BUT I feel like this is risky…you don’t want your current clients to feel unappreciated or left out. Instead require that a quote must be for a NEW line of business that they don’t current have with your agency (life insurance included!) Take this idea forward into October with a Halloween themed giveaway!
Fall Events
This time of year, is usually full of special family events like pumpkin patches, hay rides, haunted houses, apple picking, etc. Many of these places have inexpensive tickets. Go pick up a few and offer them up to the next 5 people who call in for a quote!
If you want to get more people seeing your posts and really connecting with your agency and team, host some fun voting contests.
Have your staff dress up for Halloween, post the pictures in an album on Facebook, and ask followers to vote for their favorite. (You might even offer a prize to the staff member who wins!) If you’re not into costumes, a pumpkin carving contest could be fun too!
These types of events are fun for your team AND your clients!
Customer Appreciation
In November, consider focusing on gratitude! You could show your gratitude to your clients with a customer appreciation event. Maybe you hire a shredding company to bring out a locked bin for the day. Have your clients bring by any of their documents that need to be shredded at no cost! (And offer them a life insurance quote while they’re there…) 😉
Other customer appreciation event ideas?
- Have someone who is an expert at car seat safety available to inspect cars and see if their car seats are installed correctly.
- Hire a group of teens to do free car washes for clients in your parking lot! (Too cold? Offer to vacuum instead!)
No matter what you choose, make sure to promote it well! Use social media, Facebook ads, emails, mailers, whatever it takes! And if you’re doing a giveaway, ask people to post for pictures when they come to pick up their prize. Then use the photos on your social media and in your email newsletter!