Category: Online Reviews

  • Using Testimonials In Your Insurance Agency

    Using Testimonials In Your Insurance Agency

    Testimonials are a powerful and necessary tool for marketing your agency online and off.  When we reference a testimonial or review, we’re simply looking at what your clients are saying about your agency and your service! Why is this important?  It creates what marketers call “social proof.” The Social Proof Theory, popularized by psychologist Robert…

  • How To Handle Bad Online Reviews

    How To Handle Bad Online Reviews

    Your agency just got a negative review on Facebook.  The customer said some pretty terrible things about one of your employees.  Or they complained about a rate increase.   Or they claimed you didn’t call them back fast enough.  Whatever the situation, they’re angry and now YOU look bad. So what do you do?  How do…

  • Why Negative Reviews Are Destroying Your Business

    Why Negative Reviews Are Destroying Your Business

    Negative reviews are destroying your business. Don’t believe me?  Here’s why! #1 Customers don’t call businesses with bad reviews. When you go online to search for a local business, you NEVER call the ones with bad reviews!  It’s human nature.  We trust what we see and choose to call the businesses that other people can…

  • What Makes Customers Call You (And Not Your Competitor)

    People are constantly searching online for services that they need. A new chiropractor, pest control service, handyman, accountant, insurance agent, and just about anything else you can imagine! But how do you guarantee that they call YOUR business and not your #1 competitor across town?  You may have great branding, funny commercials, and amazing customer…

  • Get Insurance Quotes from Google Search

    Get Insurance Quotes from Google Search

    Have you ever thought about why someone chooses to call one insurance agency over another?  And what you can do get insurance quotes online (and make sure that it’s YOU that they call)? We worry about ranking high in Google search.  Should we buy Google Adwords?  Should we hire someone to optimize our website for…