Category: Agency Strategy
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Want To Guarantee New Insurance Leads? Do This.
Every day I hear from insurance agents that want to generate leads from social media, BUT they don’t see how to make it work. They’ve tried hooking up their Facebook page to automatic posts from their company and heard nothing but chirping crickets. So HOW do you actually see new business from social media when you’re…
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Why You’re Not Getting Leads From Social Media
“I’ve never gotten business from Facebook.” “Social media is a waste of time.” “Facebook doesn’t work for insurance agents.” None of this is true. How do I know? Well, for starters, I’ve helped hundreds of insurance agencies around the country create social media strategies that are focused on lead generation. And I’ve seen it work…
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10 Insurance Topics For Your Next Speaking Gig
Have you been asked to speak about insurance at a local group (like Rotary, Lions Club, Kiwanis, Chamber of Commerce, or other networking groups) and have NO CLUE what to talk about? Well have no fear! Today I’m going to help you find the perfect topic. Local organizations are always looking for speakers. And it’s…
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What You Can Learn From This State Farm Sales Letter
Yesterday when I opened my mail, I found a sales letter from a local State Farm agent. I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing. So what can we take from…
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Three Step Insurance Marketing Campaign
Several years ago I started teaching insurance agents how to use basic insurance marketing campaigns to increase their quote volume each and every month. This is the stuff that will work time and time again, no matter how big (or small) your agency, if you’re captive or independent, or how competitive your rates are. In…
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Think Millennials Will Kill The Insurance Industry? Think Again.
My younger sister and her family are in the process of buying a new home. And that means shopping for insurance of course! I always find it helpful to look objectively at how people are REALLY buying insurance in order to determine the BEST way to market to them. So how do millennials (in this case 26-28…
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Warning: This Could Get You Loads Of New Prospects
One of the most common questions I get from agents about Facebook is “how do I get people to “like” my agency page?” You know that you need to connect with people in order to generate leads, but the question is where to begin? Here are a few easy tasks to get you started… Use…
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4 Reasons Why Some Insurance Agents Are Making More Money
We’re doing something a little different today. Rather than writing out a post, I made a short video. Hope you enjoy! Download The Slides From Slideshare: Why some insurance agents get rich and others don’t from Robyn Sharp
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Become An Insurance Celebrity (and never compete on price again)
Brainstorm with me for a moment. Clear your mind and tell me this…who is the FIRST insurance agent in town whose name comes to your mind (other than your own name of course)? If we polled 100 people in your city and asked them to “name a local insurance agent,” who would they list? Better…
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6 Photos To Take In Your Insurance Agency This Week
You probably read this title and were a little confused. What do photos have to do with marketing your insurance agency? Well, they are actually really important…the web is a VISUAL place. We like to see people. We are more connected to a business when we know the people who work there. In fact, social…