Category: Agency Strategy
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June Insurance Marketing Plan
A new month is beginning and it’s time to start thinking about your June insurance marketing plan. June Insurance Marketing Plan Draw your Referral Rewards winner from May and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this. Remember, the benefit to referral programs is in the promotion.…
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May Insurance Marketing Plan
A new month is here and it’s time to start thinking about your May insurance marketing plan! Here are a few ideas to get you started… May Insurance Marketing Plan Draw your Referral Rewards winner from April and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this.…
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November Insurance Marketing Calendar
It’s the first day of the month and time to think about your November insurance marketing! The beginning of the month is the perfect time to set goals and intentions for the upcoming few weeks. November can be slightly challenging because the holidays are moving in along with the end-of-year sales goals. We officially have less…
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March Insurance Marketing Plan
How is it possible that we’re already starting the last month of the 1st quarter of 2017? Time is flying by! Are you on pace for your goals? Remember, the best marketing is the stuff you do on a regular basis. Social media, referral programs, annual reviews, and networking all work – but you’ve got…
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Redefine The Insurance Prospect
Today I’m going to break down a new way to define your insurance prospect. We’ll segment your prospects into three categories, each with a specific marketing goal, that you can apply to all your marketing – from direct mail to social media. Who Is An Insurance Prospect? You’ve heard the terms that someone is a “hot”…
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Which Social Network Should My Insurance Agency Focus On?
Sometimes it’s hard to know where you should be focusing your time when it comes to social media. Facebook, Twitter, Linked In, Instagram, Pinterest, Snapchat….and many more. So where does a local insurance agency need to be? Here are my recommendations! Start With One Network Social media does take some time. You have to create…
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4 Strategies For Client Retention
Client retention is a key component to any agency growth plan. But sometimes it’s hard to know where to start. Great customer service is a huge part, but how can you use Facebook and social media to achieve this? Here are a few ideas to get you started! Get Clients To “Like” You Subscribing…
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Insurance Facebook Ads Made Easy
Insurance Facebook Ads don’t have to be difficult! In fact, they can be really simple. You just need a strong Facebook marketing strategy. Today I’ll share some of my favorites! Start with your Agency Facebook Page. The people most likely to “Like” your agency on Facebook are your current clients. Simple as that. They have a…
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Why Facebook Reviews Matter To Your Insurance Agency
You’ve heard of online review websites like Yelp and Google Reviews. And you’ve probably noticed that customers can leave reviews on Facebook. But did you know that Facebook is busy creating a DIRECTORY of local professional businesses? It’s true! And it’s already here. So today, I want you show you what to do to make…
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Get Facebook Likes On Your Insurance Agency Page
I regularly hear from agents wanting to know how to get more “likes” on their insurance agency Facebook page. So today I want to share a few of my favorite strategies. So once you create your agency’s Facebook page, you need to get people to LIKE it. When someone “likes” your page, by clicking the…