Category: Marketing Ideas
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Creating Fun Insurance Marketing From Pinterest
Sometimes you have to think outside the box to find great marketing ideas. You can’t just look at what other insurance agents are doing (unless you just want to be like every other insurance agent in town). That’s one thing I love about Pinterest. There are millions of great ideas just waiting to be found!…
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5 Ways To Increase Insurance Agency Revenue Immediately
Most agents want to make more money. You aren’t just running this big business for the fun of it right? You want to GROW! You want to hire more people and be able to enjoy a little more time off. But all of this requires money. So today, I’ll share with you five things to…
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Telemarketing Tips To Sell Insurance
Yesterday we talked about creating an in-house telemarketing campaign in order to drive new quotes (without paying a fortune for leads). Today, I wanted to give you a few tips for when your staff start telemarketing. You will inevitably run into pushback if they haven’t telemarketed before and I don’t want that to keep you…
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How To Generate Insurance Leads Through In-House Telemarketing
One of our mottos in our insurance agency was always “do what others don’t want to do.” When we worked internet leads at 7 or 8 pm, we made sales. When we did in-house telemarketing, we made sales. Other agents would call and want to know what we were doing to be at the top…
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The Most Powerful Sales Tool In Your Insurance Agency
I believe that there is one tool that no agency should be without. It’s not a high-tech expensive system or a complicated marketing plan. It’s a spreadsheet. And one that you could probably make in under 10 minutes! We called ours the New Business Log. Yes, I know that if you’re captive, there are tons…
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Cross Sell Insurance To Increase Profits & Loyalty
When you want to increase profits in your agency there are two big options, right? Find New Clients Increase Retention But there is one way that is hiding in between these two. You want to not just hold on to your current client, but increase how much revenue you receive from each of them in…
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How To Sell Life Insurance
Life Insurance….does it make you a little crazy sometimes? If you’re a captive agent, you probably have a certain amount of life and financial production that you must sell each year. And many of you will wait until about November to start thinking about it! The problem is that those of you most focused on…
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Creating Your Insurance Agency Referral Rewards Program
Are you ready to create your insurance agency Referral Rewards program? Too many agents create a boring referral programs and NEVER talk about it to their clients. Simply making a flyer and sending out a few gift cards rarely leads to the level of sales that you were hoping for. You’ve got to make a…
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Win Back Your Clients!
We all hate to see a client leave. You put a lot of time into securing each policy and with every cancellation, we tend to think about lower retention and lost premiums. We also wonder if we could have done something different to prevent it from happening. Many times a client will leave, not because…
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Sell More Renters Insurance
Renters Insurance gets overlooked our day-to-day marketing because it’s cheap. Not big premiums, not usually long term clients, not quite as exciting. But it CAN be exciting if you have enough of it coming in the door! Now, most people would think that this meant to stop by a bunch of complexes and drop off…