Category: Marketing Ideas
-
February Insurance Marketing Calendar
Are you ready for a brand-new month? Let’s get started! February Insurance Marketing Here are a few things to do to market your agency this month: When you download the February marketing calendar, you’ll see that this month’s theme is “Life insurance for those you love!” While September is the traditional Life Insurance Awareness Month,…
-
What is a Landing Page?
Today I want to explain what a Landing Page is and why you may need one! Landing pages are one-page websites where someone “lands” after clicking on an ad or entering a specific URL. They are designed for a single purpose – to capture someone’s contact information. There is no navigation to other pages at…
-
Your Insurance Agency’s Facebook Marketing Plan For 2018
Are you ready to create your insurance agency’s Facebook marketing plan for 2018? Everyone says that they want to use Facebook for marketing, but most aren’t sure HOW to actually go about doing that. There are several things you can do to create a consistent Facebook marketing strategy (without spending a lot of your budget.)…
-
January Insurance Marketing Calendar
The holidays are over and it’s time to get back to business. It’s officially 2018 and time to think about your January insurance marketing! Here are a few things to do to market your agency in January: The theme of January’s calendar is REFERRALS and promoting a referral program. Draw your Referral Rewards winner from December and…
-
November Insurance Marketing Calendar
It’s the first day of the month and time to think about your November insurance marketing! The beginning of the month is the perfect time to set goals and intentions for the upcoming few weeks. November can be slightly challenging because the holidays are moving in along with the end-of-year sales goals. We officially have less…
-
Life Insurance Sales Script
What motivates someone to buy life insurance? We know that people don’t always buy what they “need”, they buy what they WANT. That means that in any marketing, you have to speak the right language to get the result you want (more quotes!) Studies have shown that these are the TOP 3 reasons someone purchases…
-
No More Cold Calling!
Today we’re talking about insurance sales funnels – specifically relating to cold leads. Cold leads used to be associated with the dreaded “cold calling“, but not anymore! When I talk about sales funnels, I always like to begin by breaking down a prospect into one of three groups – cold, warm, and hot. Imagine three…
-
Are Acres of Diamonds Hiding In Your Insurance Agency?
Have you ever heard the Acres of Diamonds story? Here’s the short & sweet version: A farmer learned about diamonds and sold his farm to go get rich diamond mining. (Spoiler….he never found a diamond!) The man who bought his farm found acres of diamonds on the property, right under the farmers nose the entire time. (You…
-
March Insurance Marketing Plan
How is it possible that we’re already starting the last month of the 1st quarter of 2017? Time is flying by! Are you on pace for your goals? Remember, the best marketing is the stuff you do on a regular basis. Social media, referral programs, annual reviews, and networking all work – but you’ve got…
-
8 Ways To Get In Front Of Insurance Prospects
What’s the ONE thing you can do TODAY to get in front of insurance prospects? Be visible! It’s true for everyone no matter what you sell. You have to put yourself out there to get quotes. People have to know who you are, like you, and trust you! I try to do something every…