Agency Updates – Insurance Marketing

Category: Case Study

  • Internet Leads: Do They Work?

    Internet Leads: Do They Work?

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    by

    Robyn Sharp
    in ,

    So as you may have seen, we recently opened an independent insurance agency…from SCRATCH. If you’ve done that, then you know how daunting a project it can be!   I want to share all the details on this agency as it grows so you can see what’s working for us and what isn’t. Now since we…

  • Optimism Pays Off In Insurance Sales

    Optimism Pays Off In Insurance Sales

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    by

    Robyn Sharp
    in ,

    Ever wonder if your attitude really makes a difference in your insurance sales results? Well it turns out, it does! Last week, I ran across a study that I think every insurance agent should know about.  A few years ago (mid 1980’s), Met Life hired Dr. Martin Seligman to help them improve their hiring processes.…