Author: Robyn Sharp
-
43 Of My Favorite Books For Business Owners
I love to read. I’m always reading at least 3 books at the same time, plus blogs, magazines, articles…you name it. So I thought I’d put together a list of some of my FAVORITE non-fiction books. Some are business related, some are about money mindset, others are purely inspirational. Some probably appeal more to women…
-
10 Insurance Topics For Your Next Speaking Gig
Have you been asked to speak about insurance at a local group (like Rotary, Lions Club, Kiwanis, Chamber of Commerce, or other networking groups) and have NO CLUE what to talk about? Well have no fear! Today I’m going to help you find the perfect topic. Local organizations are always looking for speakers. And it’s…
-
What You Can Learn From This State Farm Sales Letter
Yesterday when I opened my mail, I found a sales letter from a local State Farm agent. I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing. So what can we take from…
-
Three Step Insurance Marketing Campaign
Several years ago I started teaching insurance agents how to use basic insurance marketing campaigns to increase their quote volume each and every month. This is the stuff that will work time and time again, no matter how big (or small) your agency, if you’re captive or independent, or how competitive your rates are. In…
-
5 Action Steps For Hitting Your Insurance Sales Goals
Ever had a BIG sales goal in mind, but not clue where to begin in hitting it? Or maybe you just need to hit a certain number by the end of the month and you’re spinning on circles on where to begin. I taught a webinar on this very topic yesterday (and you can watch…
-
The Quick Trick To Doubling Your Close Rates
Today we’re talking about how you can double your insurance close ratios by making a few small tweaks to your follow up process. Ready to take action? I hope so! So recently I ran across an article on Forbes about internet leads (“Why Companies Waste 71% of Internet Leads“). You can read the entire article here,…
-
Think Millennials Will Kill The Insurance Industry? Think Again.
My younger sister and her family are in the process of buying a new home. And that means shopping for insurance of course! I always find it helpful to look objectively at how people are REALLY buying insurance in order to determine the BEST way to market to them. So how do millennials (in this case 26-28…
-
Warning: This Could Get You Loads Of New Prospects
One of the most common questions I get from agents about Facebook is “how do I get people to “like” my agency page?” You know that you need to connect with people in order to generate leads, but the question is where to begin? Here are a few easy tasks to get you started… Use…
-
The Marketing Lists You Need In An Insurance Agency
You’ve heard marketers talk about “your list”, but are you still a little unclear on what that really means? Today I’ll break down what the key “lists” are in an insurance agency. And what makes this even better? You probably already have them and just need to put them to use! List Basics A list is…
-
Insurance Agency Process: The Weekly Team Meeting
If you’ve set big goals for yourself and your agency this year, then you need to have a process in place to review those goals on a regular basis. One of the easiest ways to do this is with a weekly team meeting. It’s so easy to lose sight of BIG goals when you get…