Author: Robyn Sharp
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Redefine The Insurance Prospect
Today I’m going to break down a new way to define your insurance prospect. We’ll segment your prospects into three categories, each with a specific marketing goal, that you can apply to all your marketing – from direct mail to social media. Who Is An Insurance Prospect? You’ve heard the terms that someone is a “hot”…
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Insurance Client Win Backs: The Complete Guide
In a business that runs on renewals it’s key to keep as many clients as possible. But you can offer the best customer service in the world and still lose clients to cheaper rates. So what do you do then? Today I want to share some tips on how to win back those A+…
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Which Social Network Should My Insurance Agency Focus On?
Sometimes it’s hard to know where you should be focusing your time when it comes to social media. Facebook, Twitter, Linked In, Instagram, Pinterest, Snapchat….and many more. So where does a local insurance agency need to be? Here are my recommendations! Start With One Network Social media does take some time. You have to create…
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4 Strategies For Client Retention
Client retention is a key component to any agency growth plan. But sometimes it’s hard to know where to start. Great customer service is a huge part, but how can you use Facebook and social media to achieve this? Here are a few ideas to get you started! Get Clients To “Like” You Subscribing…
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Insurance Facebook Ads Made Easy
Insurance Facebook Ads don’t have to be difficult! In fact, they can be really simple. You just need a strong Facebook marketing strategy. Today I’ll share some of my favorites! Start with your Agency Facebook Page. The people most likely to “Like” your agency on Facebook are your current clients. Simple as that. They have a…
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Why Facebook Reviews Matter To Your Insurance Agency
You’ve heard of online review websites like Yelp and Google Reviews. And you’ve probably noticed that customers can leave reviews on Facebook. But did you know that Facebook is busy creating a DIRECTORY of local professional businesses? It’s true! And it’s already here. So today, I want you show you what to do to make…
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Get Facebook Likes On Your Insurance Agency Page
I regularly hear from agents wanting to know how to get more “likes” on their insurance agency Facebook page. So today I want to share a few of my favorite strategies. So once you create your agency’s Facebook page, you need to get people to LIKE it. When someone “likes” your page, by clicking the…
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How To Triple Your Social Media Results With Your Referral Program
Earlier this week, I told you that one of the best ways to grow your social media following and get more clients is through networking. And once you’ve started doing that and building your solid foundation, it’s time to kick it up a notch! That’s where your Referral Rewards program comes in to play. And…
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Want To Guarantee New Insurance Leads? Do This.
Every day I hear from insurance agents that want to generate leads from social media, BUT they don’t see how to make it work. They’ve tried hooking up their Facebook page to automatic posts from their company and heard nothing but chirping crickets. So HOW do you actually see new business from social media when you’re…
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Why You’re Not Getting Leads From Social Media
“I’ve never gotten business from Facebook.” “Social media is a waste of time.” “Facebook doesn’t work for insurance agents.” None of this is true. How do I know? Well, for starters, I’ve helped hundreds of insurance agencies around the country create social media strategies that are focused on lead generation. And I’ve seen it work…