Author: Robyn Sharp
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January Insurance Marketing Calendar
The holidays are over and it’s time to get back to business. It’s officially 2018 and time to think about your January insurance marketing! Here are a few things to do to market your agency in January: The theme of January’s calendar is REFERRALS and promoting a referral program. Draw your Referral Rewards winner from December and…
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November Insurance Marketing Calendar
It’s the first day of the month and time to think about your November insurance marketing! The beginning of the month is the perfect time to set goals and intentions for the upcoming few weeks. November can be slightly challenging because the holidays are moving in along with the end-of-year sales goals. We officially have less…
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Sales Incentive Plan
Ready to create a sales incentive plan in your insurance agency? A few weeks ago, we talked about common sales personality types in insurance agencies. I gave a breakdown of the Optimist, Planner, Closer, and Problem Solver profiles. Once you understand how they work, the next question is how to apply it to YOUR agency.…
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Life Insurance Sales Script
What motivates someone to buy life insurance? We know that people don’t always buy what they “need”, they buy what they WANT. That means that in any marketing, you have to speak the right language to get the result you want (more quotes!) Studies have shown that these are the TOP 3 reasons someone purchases…
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No More Cold Calling!
Today we’re talking about insurance sales funnels – specifically relating to cold leads. Cold leads used to be associated with the dreaded “cold calling“, but not anymore! When I talk about sales funnels, I always like to begin by breaking down a prospect into one of three groups – cold, warm, and hot. Imagine three…
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Insurance Sales Personality Types
Have you ever wondered why you could take two staff people and train them the EXACT same way and one would be great at sales while one would be terrible? It might just be their insurance sales personality! I’ve seen this happen over and over again. And the more research I’ve done, the more the…
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Are Acres of Diamonds Hiding In Your Insurance Agency?
Have you ever heard the Acres of Diamonds story? Here’s the short & sweet version: A farmer learned about diamonds and sold his farm to go get rich diamond mining. (Spoiler….he never found a diamond!) The man who bought his farm found acres of diamonds on the property, right under the farmers nose the entire time. (You…
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March Insurance Marketing Plan
How is it possible that we’re already starting the last month of the 1st quarter of 2017? Time is flying by! Are you on pace for your goals? Remember, the best marketing is the stuff you do on a regular basis. Social media, referral programs, annual reviews, and networking all work – but you’ve got…
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Sell Life Insurance On Facebook
Ready to sell life insurance on Facebook this month right? February’s theme is Life Insurance! So let’s talk about some ways to make it happen. The most IMPORTANT thing to keep in mind when selling life insurance via Facebook is to keep it SIMPLE. You’re not trying to close the sale and give all the…