Author: Robyn Sharp
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How To Start An Independent Insurance Agency
Are you wanting to learn how to start an independent insurance agnecy? We did this in 2018. If you’re currently a captive agent and thinking about making the switch, here are a few things you need to know! As an independent agent, there is no guidance. No one really tells you what to do next…
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Insurance Leads,Quotes, and Sales Tracking
Do you ever feel overwhelmed by data? I had one of those days yesterday and found myself going down a rabbit hole of numbers. We started using EZLynx as our agency management system and comparative rater in August. I’m really wanting to make the most of this tool to help us keep accurate data. But…
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July Insurance Marketing Calendar
A new month has begun and it’s time to start thinking about your July insurance marketing plan. July Insurance Marketing Plan Draw your Referral Rewards winner from June and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this. Remember, the benefit to referral programs is in the promotion.…
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June Insurance Marketing Plan
A new month is beginning and it’s time to start thinking about your June insurance marketing plan. June Insurance Marketing Plan Draw your Referral Rewards winner from May and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this. Remember, the benefit to referral programs is in the promotion.…
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May Insurance Marketing Plan
A new month is here and it’s time to start thinking about your May insurance marketing plan! Here are a few ideas to get you started… May Insurance Marketing Plan Draw your Referral Rewards winner from April and PROMOTE it on all of your social networks and email newsletter. If you don’t know what Referral Rewards are, read this.…
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April Insurance Marketing Plan
April is only a few days away and it’s time to start thinking about your insurance marketing plan. We’re kicking off the 2nd quarter of the year and it’s usually a busy one. In the spring, home sales pick up and the winter slump ends. It’s a great time to kick up your marketing so…
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Texting In Your Insurance Agency
Are you using texting in your insurance agency? If not, it’s time to start! As many of you know by now, we opened an independent agency last year. Now it had been a while since we had an agency and I didn’t realize just how much the TEXTING world has changed since then! Back in…
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Does Facebook Marketing Work For Insurance Agencies?
Today I want to share some insights and real numbers from running Facebook Lead Ads so far this year. I think you’ll find it really helpful! So far, our scratch independent agency has generated 187 Facebook Leads directly since January 1st, spending an average of $1.91 per lead. (Today is February 12th) These are…
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Internet Leads: Do They Work?
So as you may have seen, we recently opened an independent insurance agency…from SCRATCH. If you’ve done that, then you know how daunting a project it can be! I want to share all the details on this agency as it grows so you can see what’s working for us and what isn’t. Now since we…
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We Launched A New Insurance Agency!
We’ve got a HUGE announcement to make around here and I’m SO excited to share it with you all! We opened a new independent insurance agency! Whoo hoo! Why? Let me tell you the story… So as many of you know, I have a long insurance history. My mom was an office manager for a…