Have you ever thought about why someone chooses to call one insurance agency over another? And what you can do get insurance quotes online (and make sure that it’s YOU that they call)?
We worry about ranking high in Google search. Should we buy Google Adwords? Should we hire someone to optimize our website for keywords? What will make the biggest difference in getting actual quotes?
But guess what?! There is one thing you probably haven’t spent a lot of time thinking about that is GREATLY affecting your agency online!
Imagine this. You know nothing about any of the local agents. You aren’t looking for one company or another. You just want to get a quote with as little trouble as possible.
So you go to google and type in “insurance your city, state”. (You want someone local.) . And you see something like this pop up in the Google search results.
Now I’ve blanked out the actual agency names for privacy sake, but it isn’t important. What I want you to notice is which one catches your eye. Who would you call with NO other information?
For most of us, it’s the one with the best reviews.
Think about it…you read reviews before you purchase something on Amazon. You read reviews before you call a plumber or a carpet cleaner. You read reviews before you order a new pair of shoes!
We are conditioned to read reviews when we make online choices. In fact, studies show that 72% of people say that they trust an online review as much as a recommendation from a friend or family member.
In the example above, you would be more likely to call the agency with the 5 star average review over the agency with no reviews and DEFINITELY over the one with only 2 stars!
So the question is…what are YOUR clients saying about you online?
Let me help you find out right now! We have a tool that will allow you to enter your business phone and zip code and it will quickly scan the internet looking for reviews from the major online review sites. It will give you a great picture of what your current online reputation looks like and it’s totally free!
Go here and get your free review scan now!
Your online reputation is important. Don’t let a customer who is angry that their rates went up (which is totally out of your control) ruin your chances of getting new quotes! Get your review scan now and I’ll send you some recommendations on what you can do to fix it.