Which Social Network Should My Insurance Agency Focus On?

Sometimes it’s hard to know where you should be focusing your time when it comes to social media.  Facebook, Twitter, Linked In, Instagram, Pinterest, Snapchat….and many more.

So where does a local insurance agency need to be?  Here are my recommendations!

Start With One Network

Social media does take some time.  You have to create content, build your network, share photos, respond to comments (unless you get us to help!)  That’s why I always recommend that you focus on only ONE social network as you get started.

Put all of your time and energy in this one place and focus on building relationships and generating new business.  Once you’ve mastered that first network, you can consider expanding to more.

Which social network to choose?

First look at where YOU like to hang out!  If you love Twitter, then it’s easy for you to interact there.  If you could spend hours on Pinterest, make it work for your business too!

If you’re not a social user or you really just want to use it for building your agency, then these are my recommended places to begin.

Personal Lines Agency

If you are a personal lines agency and focused on selling auto and home insurance to local families, focus on Facebook.  It has the highest amount of regular users and your clients and targeted prospects ARE hanging out here.  It’s really a no-brainer for this kind of agency.  (Connect with me on Facebook here.)

On Facebook, you’ll want to emphasis that you’re LOCAL and that you’re a real person.  It’s all about showing how you’re connected to the community and making sure people know who you are.

Commercial Lines Agency

If you are focused on commercial lines, especially in niche industries, you’ll want to work on networking through Linked In.  Linked In will allow you to reach out to people in specific industries, with specific job titles, and focus more on the business side of marketing.  (Connect with me on Linked In here.)

On Linked In, you’ll be demonstrating your expertise in the industries that you want to target by sharing information relevant to those kinds of business owners.

See the difference in these strategies?  You’ll want to start out looking at what kind of person you want to reach and where they’re going to be spending their time.

What About All The Other Social Networks?

Now I’m not saying that you won’t get business by using Instagram or even Snapchat BUT if you’re not 100% committed to these networks, you’ll really be diluting your time and energy by trying to be everywhere all at once.

You also want to look at the age of users and if they’re who you really need to be connecting with.  Facebook is the most popular social network for older users (more likely to be who you want to reach), where Instagram is extremely popular for teens and college students.

Where To Start?

If you’re ready to focus on getting clients through Facebook, then learn about our Facebook marketing services designed specifically for insurance agencies, or give us a call at (501)547-8107.  

 

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About The Author

Robyn Sharp

Robyn Sharp is an insurance marketing expert (and former agency owner). She specializes in Facebook content creation & marketing for P&C insurance agencies. Robyn has been a featured contributor to Exclusive Focus, PropertyCasualty360, IndependentAgent, and other insurance publications.