How To Deal With Negative Online Reviews About Your Agency

Many insurance agents avoid online marketing because they’re worried about getting negative reviews.   You’ve probably experienced an irate client a few times in your career.  In this industry, it happens!  People are typically dealing with major accidents and losses and aren’t always feeling calm and patient.   And while these situations are few and…

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How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

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Become An Insurance Celebrity (and never compete on price again)

Brainstorm with me for a moment.  Clear your mind and tell me this…who is the FIRST insurance agent in town whose name comes to your mind (other than your own name of course)? If we polled 100 people in your city and asked them to “name a local insurance agent,”  who would they list? Better…

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Social Media For Insurance Tip – Use Lots of Photos!

I think one of the best things about being a local agency is your ability to build relationships in the community and with your clients.  And a great way to do this is with social media like Facebook. Did you know that photos are the most popular and most viewed items on Facebook?  People love…

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How To Improve Retention After A Storm Using Facebook

This topic seemed to be the perfect choice for today. I live in Fort Worth, TX and yesterday afternoon the Dallas/Fort Worth area was hit by tornadoes.  I’m so thankful that we personally avoided them, but there is a lot of damage in the area.  The picture on the left is the tornado yesterday throwing…

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