Generating Insurance Referrals With Rewards

I talk a lot about the importance of Referral Reward programs for generating insurance referrals!  And today I want to share a little bit more about them.  A referral program is very simple.  You’re simply rewarding a prospect or client for sending someone to your agency for a quote.  That’s it!  You can make them…

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What You Can Learn From This State Farm Sales Letter

Yesterday when I opened my mail, I found a sales letter from a local State Farm agent.  I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing.  So what can we take from…

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The Marketing Lists You Need In An Insurance Agency

You’ve heard marketers talk about “your list”, but are you still a little unclear on what that really means? Today I’ll break down what the key “lists” are in an insurance agency.  And what makes this even better?  You probably already have them and just need to put them to use! List Basics A list is…

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How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

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Cross Sell Insurance To Increase Profits & Loyalty

When you want to increase profits in your agency there are two big options, right? Find New Clients Increase Retention But there is one way that is hiding in between these two.  You want to not just hold on to your current client, but increase how much revenue you receive from each of them in…

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How To Create A “Get A Quote” Form On Your Insurance Agency Facebook Page

Back in 2012, I wrote a popular post on how to add a get a quote insurance form to your Facebook page (along with a tutorial video).  Unfortunately, over the years and with Facebook’s design changes, that DIY method no longer works! Get A Quote Form Now, you will need to use a service that…

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Sell More Insurance With Testimonials

Sometimes you do a quote and it come back amazing.  You’re saving this client a thousand dollars a year!  They’re ecstatic.  They love you!  They can’t believe they didn’t do this sooner. This is the time to ask for a testimonial. Tell your client that you would really appreciate being able to tell others about…

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Social Media For Insurance Tip – Use Lots of Photos!

I think one of the best things about being a local agency is your ability to build relationships in the community and with your clients.  And a great way to do this is with social media like Facebook. Did you know that photos are the most popular and most viewed items on Facebook?  People love…

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Increase Insurance Sales By Teaming Up With A Local Business

Owning a business can be lonely and marketing can be expensive.  That’s why it’s a great idea to team up with other businesses that market to the same clients in order to get more quotes.  Today I want to share something we did and see how you could use it in your agency. Our insurance…

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Insurance Marketing Ideas – Get Free Press

You probably regularly have reps from various news stations and newspapers in your city stopping by the office wanting to sell you an ad spot.  And if you’re reading this because you need “budget friendly” marketing, then you’ve discovered that what they’re selling is anything but budget friendly. I remember being completely shocked when I…

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