How To Deal With Negative Online Reviews About Your Agency

Many insurance agents avoid online marketing because they’re worried about getting negative reviews.   You’ve probably experienced an irate client a few times in your career.  In this industry, it happens!  People are typically dealing with major accidents and losses and aren’t always feeling calm and patient.   And while these situations are few and…

Continue Reading →

How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

Continue Reading →

Manage Your Agency Facebook Page From Your iPhone

I know a lot of you struggle with keeping up with your social media because it can be hard to remember to post on a daily basis.  Plus, you have to worry about answering comments and not missing them.  Today I’m going to show you a quick way to manage your agency Facebook page from…

Continue Reading →

How To Create A “Get A Quote” Form On Your Insurance Agency Facebook Page

Back in 2012, I wrote a popular post on how to add a get a quote insurance form to your Facebook page (along with a tutorial video).  Unfortunately, over the years and with Facebook’s design changes, that DIY method no longer works! Get A Quote Form Now, you will need to use a service that…

Continue Reading →

Sell More Insurance With Testimonials

Sometimes you do a quote and it come back amazing.  You’re saving this client a thousand dollars a year!  They’re ecstatic.  They love you!  They can’t believe they didn’t do this sooner. This is the time to ask for a testimonial. Tell your client that you would really appreciate being able to tell others about…

Continue Reading →

Social Media For Insurance Tip – Use Lots of Photos!

I think one of the best things about being a local agency is your ability to build relationships in the community and with your clients.  And a great way to do this is with social media like Facebook. Did you know that photos are the most popular and most viewed items on Facebook?  People love…

Continue Reading →

How To Improve Retention After A Storm Using Facebook

This topic seemed to be the perfect choice for today. I live in Fort Worth, TX and yesterday afternoon the Dallas/Fort Worth area was hit by tornadoes.  I’m so thankful that we personally avoided them, but there is a lot of damage in the area.  The picture on the left is the tornado yesterday throwing…

Continue Reading →