Should Your Staff Be Admins On Your Facebook Page

If you have a Facebook page for your agency, you may have run into this issue.  You want to have help managing the page…posting content, responding to client’s comments, etc.  But you worry about an employee leaving the agency and causing you to lose access to the page (or worse!)

I’ve looked at pages before who had Admins that had left YEARS ago!  Or agents who had a page but didn’t know how to get access because an old employee set it up originally.  Don’t let this happen to you.

There is a very simple solution to all of this that will give you exactly what you need.  Facebook recognized the issue and created various Page Roles that you can assign to employees.

Here are the types of Page Roles and what they are allowed to do:

ADMIN: Can manage all aspects of the Page including sending messages and posting as the Page, creating ads, seeing which admin created a post or comment, viewing insights and assigning Page roles.

EDITOR: Can edit the Page, send messages and post as the Page, create ads, see which admin created a post or comment, and view insights.

MODERATOR: Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.

ADVERTISER: Can see which admin created a post or comment, create ads and view insights.

ANALYST: Can see which admin created a post or comment and view insights.

Recommended Settings

Here is what I recommend.  Only the agency owner/s should be Admins on the page.  Even if someone else initially creates it, they can still make you the only Admin.  I’ve seen lots of husband and wife agencies where both have Admin access too.  Just make sure those with the most interest in the business have the most control.  

Everyone else can be an Editor.  An editor can do almost everything EXCEPT assign and remove people from the page.  If your staff are listed as an Editor, then they can take care of comments and posts, but can’t remove you from the page.

If you have an assistant who doesn’t need to write posts, but you just want them to be able to answer any messages or delete inappropriate comments, then make them a Moderator.

Another simple system to put in place?  When an employee leaves your agency, you probably have a checklist of items that have to be done.  Removing them from payroll, canceling passwords, and all of those administrative tasks.  Make a note to also review Facebook permissions and remove them from the page while taking care of those items too.

How To Change The Settings

When you’re ready to update your Page Roles, simply go to your business page and click Settings at the top.  Then choose Page Roles from the left hand menu.  Here you’ll see a list of current Admins and what level permissions they have.

Have questions?  Feel free to leave a comment below!

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About The Author

Robyn Sharp

Robyn Sharp is an insurance marketing expert (and former agency owner). She specializes in Facebook content creation & marketing for P&C insurance agencies. Robyn has been a featured contributor to Exclusive Focus, PropertyCasualty360, IndependentAgent, and other insurance publications.