September is almost here and that means that it’s time to think about selling LIFE INSURANCE!  And there are several reasons why…

Life Insurance Awareness Month

#1 – September is the official Life Insurance Awareness Month.  Which means there are ads, TV commercials, and media talking about life insurance – which makes it easy to bring it up with your clients too!

#2 – We’re in the final third of 2016.  And if you’ve got big life insurance goals that you haven’t hit yet, then it’s time to get focused on them asap.  (Trust me, much better to do it NOW then to wait until the last minute!)

So how you can kick-start the life insurance conversation?

Choose The Right Client

You don’t need to talk to EVERYONE about life insurance.  I remember when I first started in insurance sales, I was told to “ask everyone!”  Not true.  It’s much better to focus your efforts on people most likely to buy.  Look at clients that have young children, young married couples, or those who have a large mortgage for starters.  It’s also a good time to re-activate quotes you’ve done in the past that didn’t close.

The key is to hone in the right people in order to get the best conversion rates.

Use the 3-Step Marketing Method

Check out this blog post for details on running a three step marketing campaign.  This will work for selling anything, but is great for a life insurance campaign!  But start planning it right now, not in mid-September.  It will take a little bit of planning to put in place.  (And make sure to check out the Life Insurance Promotion Kit!)

Activate Facebook Marketing!

Keeping a topic top-of-mind is important.  This month, share articles about life insurance  (especially those shared by various media sources) on your social media pages.  Also share great images and tips to get your clients thinking about this important coverage.  Here’ s a great example:

life ins 2

Your social media strategy will allow you to stay in regular communication with your clients!

Follow Us On Facebook

Throughout September I’m going to be sharing life insurance images on my Facebook page that YOU can share with your clients, plus I’ll be hosting a few live videos where we’ll talk about ideas for promoting life insurance over the next few weeks.  Make sure to “Like” my page so you see it all live!

Like Mega Agency Marketing here.

Let Us Do Handle Your Facebook Marketing!

If you want a professional Facebook marketing strategy, but don’t have the time or resources to make it happen, Sign up for our custom Platinum Facebook marketing here.  We’ll take care of creating your content and posting it!  Or feel free to give us a call at (501)547-8107 to discuss the details anytime.

Life Insurance is an important part of taking care of your client’s needs, as well as an important part of building a strong well rounded account.  Use the current media focus to your advantage and plan to market life insurance heavily throughout September!

 

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Robyn Sharp
Robyn Sharp

Robyn Sharp is an insurance marketing expert (and former agency owner). She specializes in Facebook content creation & marketing for P&C insurance agencies. Robyn has been a featured contributor to Exclusive Focus, PropertyCasualty360, IndependentAgent, and other insurance publications.

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