Our Old Allstate Agency Photos

All around the internet (especially on Instagram) you’ll see #Throwback Thursday, where people share old photos.  I happened upon these pictures earlier this week and thought they would be fun to share.  These are from our Allstate agency back in 2007 and 2009.  (You can figure the day by how old our son was in…

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Insurance Annual Reviews Process Made Easy

Annual Reviews (also called Customer Protection Reviews) have been around a long time.  The basic idea is that you meet with every client each year to review their coverage and make adjustments as needed.  It’s also seen as a good opportunity to up-sell.  But here is my experience with the “typical” annual review process… Your staff spend…

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5 Things To Track In Your Insurance Agency Today

Tracking is so important to having a successful business of any kind.  If you don’t know the numbers, it’s going to be pretty hard to improve them isn’t it? When you are working on sales, and someone else is answering the phone, and another person is making sales, and someone else is updating the books,…

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Marketing Your Insurance Agency With An Email Newsletter

This is an info-packed blog article so get ready!  But don’t worry, I included a PDF copy at the bottom if you want to print or save! Today we’re diving into the world of marketing your insurance agency using email newsletters. I have used email newsletters for many years.  I first learned in our own…

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Life Insurance Awareness Month Is Approaching

One thing I talk about a lot on this blog is creating marketing “campaigns.”  Rather than just throwing an ad out, you want to target your market and hit them over and over (and over again) with one simple message in several different formats. Lots of times, I’ll recommend that you send a postcard and…

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Two Ways To Sell Life Insurance To Existing Clients

Earlier this month we talked about annual goals and building sales from your current book. Today I want to talk about life insurance in particular.  This is an area that causes a lot of stress for many agents.  Typically because it’s part of your annual requirements but not part of your regular activity.  There is always a rush…

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Social Media For Insurance Agents – FAQ

I get a lot of questions about how to use social media effectively in an insurance agency, so I thought I’d use this week’s blog article to answer some of the frequent ones.  Still have a question after reading this?  Leave a comment at the end and I’ll be happy to answer! How do I…

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How To Get Insurance Quotes From Facebook

get insurance quotes

Everyone wants to know how to get insurance quotes from Facebook.  It’s one of the most common questions I hear! Because let’s face it, you’re not using social media just for fun.  You’re using it to grow your business! Which is why it’s important to understand the WHY behind it all. Get Insurance Quotes From…

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Inexpensive Homeowners Insurance Marketing Ideas

I love creative “out of the box” marketing ideas.  When you find something fun, that no one else is doing, it can give you attention and publicity that you would miss out on if you stuck to the status quo. Years ago, I remember hearing about agents who were creating yard signs for newly insured…

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Google Ads For Insurance Agents

Everyone wants their website to rank at the top of Google.  When you’re at the top, people find your site first when searching for insurance or looking for a local agent. But very few have any idea HOW to make it happen. First let’s look at how Google displays results.    In the example above,…

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