Marketing Your Insurance Agency With An Email Newsletter

This is an info-packed blog article so get ready!  But don’t worry, I included a PDF copy at the bottom if you want to print or save! Today we’re diving into the world of marketing your insurance agency using email newsletters. I have used email newsletters for many years.  I first learned in our own…

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Life Insurance Awareness Month Is Approaching

One thing I talk about a lot on this blog is creating marketing “campaigns.”  Rather than just throwing an ad out, you want to target your market and hit them over and over (and over again) with one simple message in several different formats. Lots of times, I’ll recommend that you send a postcard and…

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Two Ways To Sell Life Insurance To Existing Clients

Earlier this month we talked about annual goals and building sales from your current book. Today I want to talk about life insurance in particular.  This is an area that causes a lot of stress for many agents.  Typically because it’s part of your annual requirements but not part of your regular activity.  There is always a rush…

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Social Media For Insurance Agents – FAQ

I get a lot of questions about how to use social media effectively in an insurance agency, so I thought I’d use this week’s blog article to answer some of the frequent ones.  Still have a question after reading this?  Leave a comment at the end and I’ll be happy to answer! How do I…

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How To Get Insurance Quotes From Facebook

get insurance quotes

Everyone wants to know how to get insurance quotes from Facebook.  It’s one of the most common questions I hear! Because let’s face it, you’re not using social media just for fun.  You’re using it to grow your business! Which is why it’s important to understand the WHY behind it all. Get Insurance Quotes From…

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Inexpensive Homeowners Insurance Marketing Ideas

I love creative “out of the box” marketing ideas.  When you find something fun, that no one else is doing, it can give you attention and publicity that you would miss out on if you stuck to the status quo. Years ago, I remember hearing about agents who were creating yard signs for newly insured…

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Google Ads For Insurance Agents

Everyone wants their website to rank at the top of Google.  When you’re at the top, people find your site first when searching for insurance or looking for a local agent. But very few have any idea HOW to make it happen. First let’s look at how Google displays results.    In the example above,…

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Homeowner’s Policy Specifics…Are You Prepared?

I always think that it’s important for agents to see keep up to date with what large news media sources are saying about insurance.  It’s what consumers here and where they take advice.  And let’s face it, it’s not always accurate! But if you don’t know what is being said, then it’s hard to be…

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Motivating Your Employees To Sell

Back when I wrote my training course on “Secrets To Getting Your Staff To Sell”, I spent a lot of time researching how people motivated their employees. Well, last night I was reading the latest issue of Inc magazine and ran across a short article called “Don’t Reward Failure.”  Basically a study was done on…

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Creating Fun Insurance Marketing From Pinterest

Sometimes you have to think outside the box to find great marketing ideas.  You can’t just look at what other insurance agents are doing (unless you just want to be like every other insurance agent in town). That’s one thing I love about Pinterest.  There are millions of great ideas just waiting to be found!…

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