Optimism Pays Off In Insurance Sales

Ever wonder if your attitude really makes a difference in your insurance sales results? Well it turns out, it does! Last week, I ran across a study that I think every insurance agent should know about.  A few years ago (mid 1980’s), Met Life hired Dr. Martin Seligman to help them improve their hiring processes.…

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4 Reasons Why Some Insurance Agents Are Making More Money

  We’re doing something a little different today.  Rather than writing out a post, I made a short video.  Hope you enjoy!   Download The Slides From Slideshare: Why some insurance agents get rich and others don’t from Robyn Sharp

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How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

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Become An Insurance Celebrity (and never compete on price again)

Brainstorm with me for a moment.  Clear your mind and tell me this…who is the FIRST insurance agent in town whose name comes to your mind (other than your own name of course)? If we polled 100 people in your city and asked them to “name a local insurance agent,”  who would they list? Better…

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Simple Keys To Selling More Life Insurance

Do you sell life insurance?  If so, then you’ve probably spent some time trying to figure out how to sell a little MORE of it right? This is especially true for my captive agent buddies.  Many captives have annual requirements for life insurance and financial product sales which can cause a whole lot of stress…

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5 Things Your Clients Want (That They Aren’t Telling You)

So much of sales is about psychology.  Putting the right offer in front of the right person at the right time.  But you can make this a little easier on yourself when you really dial into what your client WANTS from you.  Sounds simple doesn’t it? Unfortunately though,  a whole lot of “business as usual”…

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6 Photos To Take In Your Insurance Agency This Week

You probably read this title and were a little confused.  What do photos have to do with marketing your insurance agency? Well, they are actually really important…the web is a VISUAL place.  We like to see people.  We are more connected to a business when we know the people who work there. In fact, social…

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4 Insurance Agency Processes That Will Make You More Money

insurance agency processes money

The right processes have the ability to transform your agency.  Especially when you give them a strong foundation and lots of accountability. But do they help you make money?  I believe they do! Those little habits that you and your staff do day in and day out are what create the biggest changes in your…

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9 Tips To BOOST Insurance Agency Retention With Only A Cell Phone

We’re all a little addicted to our smart phones these days.  They aren’t just phones anymore.  We use it to check email, check Facebook, send a text to a friend, view our bank balance, listen to music, enter our calories from lunch…smart phones have fully integrated themselves into our daily lives. You know that a…

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59 Insurance Marketing Ideas, Tips, & Strategies To Get All The Clients You Need

Need more insurance marketing ideas?  Your insurance company representative will tell you to spend, spend, spend.   But you can still create a strong, successful agency without draining your bank account and sending out hundreds of postcards (that never seem to get you any business!)   You won’t see expensive TV ads or newspaper inserts…

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