How To Increase Agency Retention Using ONLY Email

We all know that in order to keep retention high, it’s important to reach out to clients on a regular basis.  And one of the easiest (and most affordable) ways to do this is through EMAIL! So how do you do this?  First, you’re going to need to start gathering email addresses for clients and…

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Should Your Staff Be Admins On Your Facebook Page

If you have a Facebook page for your agency, you may have run into this issue.  You want to have help managing the page…posting content, responding to client’s comments, etc.  But you worry about an employee leaving the agency and causing you to lose access to the page (or worse!) I’ve looked at pages before who…

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Warning: This Could Get You Loads Of New Prospects

One of the most common questions I get from agents about Facebook is “how do I get people to “like” my agency page?” You know that you need to connect with people in order to generate leads, but the question is where to begin? Here are a few easy tasks to get you started… Use…

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The Marketing Lists You Need In An Insurance Agency

You’ve heard marketers talk about “your list”, but are you still a little unclear on what that really means? Today I’ll break down what the key “lists” are in an insurance agency.  And what makes this even better?  You probably already have them and just need to put them to use! List Basics A list is…

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Insurance Agency Process: The Weekly Team Meeting

If you’ve set big goals for yourself and your agency this year, then you need to have a process in place to review those goals on a regular basis. One of the easiest ways to do this is with a weekly team meeting. It’s so easy to lose sight of BIG goals when you get…

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How To Deal With Negative Online Reviews About Your Agency

Many insurance agents avoid online marketing because they’re worried about getting negative reviews.   You’ve probably experienced an irate client a few times in your career.  In this industry, it happens!  People are typically dealing with major accidents and losses and aren’t always feeling calm and patient.   And while these situations are few and…

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Optimism Pays Off In Insurance Sales

Ever wonder if your attitude really makes a difference in your insurance sales results? Well it turns out, it does! Last week, I ran across a study that I think every insurance agent should know about.  A few years ago (mid 1980’s), Met Life hired Dr. Martin Seligman to help them improve their hiring processes.…

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4 Reasons Why Some Insurance Agents Are Making More Money

  We’re doing something a little different today.  Rather than writing out a post, I made a short video.  Hope you enjoy!   Download The Slides From Slideshare: Why some insurance agents get rich and others don’t from Robyn Sharp

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How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

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Become An Insurance Celebrity (and never compete on price again)

Brainstorm with me for a moment.  Clear your mind and tell me this…who is the FIRST insurance agent in town whose name comes to your mind (other than your own name of course)? If we polled 100 people in your city and asked them to “name a local insurance agent,”  who would they list? Better…

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