Want To Guarantee New Insurance Leads? Do This.

Every day I hear from insurance agents that want to generate leads from social media, BUT they don’t see how to make it work.  They’ve tried hooking up their Facebook page to automatic posts from their company and heard nothing but chirping crickets. So HOW do you actually see new business from social media when you’re…

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Why You’re Not Getting Leads From Social Media

“I’ve never gotten business from Facebook.” “Social media is a waste of time.” “Facebook doesn’t work for insurance agents.” None of this is true.  How do I know?  Well, for starters, I’ve helped hundreds of insurance agencies around the country create social media strategies that are focused on lead generation.  And I’ve seen it work…

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December Insurance Marketing

It’s the first day of December and time to plan your insurance marketing! Don’t let the holidays throw you off track.  There is still PLENTY that can be done, even if clients are distracted by shopping and travel.  It’s also a great time to get your office and team organized for the new year so…

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43 Of My Favorite Books For Business Owners

I love to read.  I’m always reading at least 3 books at the same time, plus blogs, magazines, articles…you name it.  So I thought I’d put together a list of some of my FAVORITE non-fiction books.  Some are business related, some are about money mindset, others are purely inspirational.  Some probably appeal more to women…

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10 Insurance Topics For Your Next Speaking Gig

Have you been asked to speak about insurance at a local group (like Rotary, Lions Club, Kiwanis, Chamber of Commerce, or other networking groups) and have NO CLUE what to talk about? Well have no fear!  Today I’m going to help you find the perfect topic. Local organizations are always looking for speakers.  And it’s…

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What You Can Learn From This State Farm Sales Letter

Yesterday when I opened my mail, I found a sales letter from a local State Farm agent.  I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing.  So what can we take from…

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Three Step Insurance Marketing Campaign

Several years ago I started teaching insurance agents how to use basic insurance marketing campaigns to increase their quote volume each and every month. This is the stuff that will work time and time again, no matter how big (or small) your agency, if you’re captive or independent, or how competitive your rates are.  In…

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5 Action Steps For Hitting Your Insurance Sales Goals

Ever had a BIG sales goal in mind, but not clue where to begin in hitting it?  Or maybe you just need to hit a certain number by the end of the month and you’re spinning on circles on where to begin. I taught a webinar on this very topic yesterday (and you can watch…

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The Quick Trick To Doubling Your Close Rates

Insurance Close Rates

Today we’re talking about how you can double your insurance close ratios by making a few small tweaks to your follow up process.  Ready to take action?  I hope so! So recently I ran across an article on Forbes about internet leads  (“Why Companies Waste 71% of Internet Leads“).  You can read the entire article here,…

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Think Millennials Will Kill The Insurance Industry? Think Again.

My younger sister and her family are in the process of buying a new home.  And that means shopping for insurance of course! I always find it helpful to look objectively at how people are REALLY buying insurance in order to determine the BEST way to market to them.  So how do millennials (in this case 26-28…

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