Homeowner’s Policy Specifics…Are You Prepared?

I always think that it’s important for agents to see keep up to date with what large news media sources are saying about insurance.  It’s what consumers here and where they take advice.  And let’s face it, it’s not always accurate! But if you don’t know what is being said, then it’s hard to be…

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Motivating Your Employees To Sell

Back when I wrote my training course on “Secrets To Getting Your Staff To Sell”, I spent a lot of time researching how people motivated their employees. Well, last night I was reading the latest issue of Inc magazine and ran across a short article called “Don’t Reward Failure.”  Basically a study was done on…

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Creating Fun Insurance Marketing From Pinterest

Sometimes you have to think outside the box to find great marketing ideas.  You can’t just look at what other insurance agents are doing (unless you just want to be like every other insurance agent in town). That’s one thing I love about Pinterest.  There are millions of great ideas just waiting to be found!…

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Do You Find The Insurance Industry Boring?

Confession here…I find most insurance related material to be mind-numbing. Completely uninteresting. I don’t know about you, but most of the “industry news” has absolutely nothing to do with us.  And I don’t find the majority of the material to be relatable to the average agency whatsoever. Yes, you are an insurance professional.  But do you…

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How To Attract Online Insurance Shoppers

I have to share this story with you.  I think this is an eye opening example of where personal insurance agents are LOSING business! Earlier today, a friend of mine sent me a message on Facebook.  She knows that I’m a former insurance agent and that I now do insurance marketing. She had taken a…

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Organizing Tip: Clean Up Your Facebook Account

Earlier this week, we talked about organizing the dreaded email inbox. (Click here if you missed it!) Today, I want to give you a few ideas on how to lower the noise in your Facebook account. Facebook is a great marketing tool and a fantastic way to build your personal and business brand. But it…

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How To Use Facebook Ads

I recently had a question on my Facebook Page  with a question about how to use Facebook Ads so I thought we’d talk a little about them today. Facebook Ads are pretty simple once you get the hang of them and can be a great way to reach out to new people in your market.…

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Social Media Early Adopters In Financial Services

Thanks to InvestmentPal for listing Robyn Sharp from AgencyUpdates.com as one of the 100 social media saavy early adopters in financial services.   See the whole list on the InvestmentPal Blog here.  

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5 Ways To Increase Insurance Agency Revenue Immediately

Most agents want to make more money.  You aren’t just running this big business for the fun of it right?  You want to GROW!  You want to hire more people and be able to enjoy a little more time off.  But all of this requires money. So today, I’ll share with you five things to…

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Life Insurance Awareness Month Is Approaching!

I know it seems a little early to be talking about this now, but did you know that September is Life Insurance Awareness Month? There is a huge campaign made by the Life Foundation to get people to recognize that they need life insurance to protect their family.  There will be TV commercials, social media…

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