Insurance agencies require a lot of technology just to run everyday business. There is a website for getting quotes, one for making changes, a different one for life insurance, and about 300 passwords to keep track of in the process. (Slight exaggeration possibly, but it’s ridiculous to say the least.)
I know a lot of you get frustrated because your systems go down, lock up, change, and make day-to-day business difficult at times. By the end of the day, if you’ve survived than you consider it a success.
So when we say to incorporate MORE technology into your customer experience and marketing, a lot of you will simply stop reading right there.
But my goal isn’t to make it harder.
If you want to increase insurance sales, then you want to make it easier for your clients to reach you and to do business with you.
One of the positives of working with a big online brand like Geico or Progressive is how simple it is. No, they don’t give near enough education or actually help a client purchase the right policy (it’s shocking really when you see things like “Name Your Own Price”) but they make it damn easy to add a car or delete a lienholder.
So while you probably don’t have that level of technology available all the time, you can replicate it and provide even better service where it counts.
People want to be able to call you, of course, but you must think of other ways to connect too.
Text – Texting is HUGE. For many people this is their primary form of communication. Don’t you think they would appreciate an agency who also made it a priority?
I know that you can’t bind coverage from a text, but that doesn’t mean that you can’t move the process along. Advertise a number for texting! Ask clients to add it to their cell phone when they sign up for a new policy (right there while they are sitting in front of you.) This is an easy way to stand out.
I wouldn’t recommend using your personal cell phone. That way, if you need to be away from the office you can leave the “text phone” with your staff.
Email – Okay, this one is pretty mainstream but just make sure that you advertise your email address and make it easy to find. And then actually check it and respond. A lot of people put up a “dummy email” on their website and then forget to ever actually see if someone emailed them. You want to offer a quick turnaround.
Facebook – People love Facebook and they spent a lot of time there. Make sure that your agency is there and easy to contact. Business pages can now be setup to receive private messages and it’s an easy way for a client to reach out to you.
Phone/Voicemail – You can’t believe how many agencies I call and no one answers the phone! Pretty easy way to lose business if you ask me. Even if you hire an answering service who can’t do anything but take a message, it’s a start!
The first great rule of marketing is “Be Everywhere”. Therefore the second rule must be, “Be Available Everywhere.”
This is Day 20 in my series on “Creating A Mega Agency Without A Mega Budget: 59 Ways To Attract All The Insurance Clients You Need.” (Click here and enter your email address on the right to get the entire checklist instantly.)