Sometimes you have to think outside the box to find great marketing ideas.  You can’t just look at what other insurance agents are doing (unless you just want to be like every other insurance agent in town).

That’s one thing I love about Pinterest.  There are millions of great ideas just waiting to be found!

Here’s a great one that I recently shared on my Facebook page.  Do you have a referral program?  Most of you do.  You probably send out a small gift card for Starbucks or gas.  What about packaging it up in a unique way to give the gift a little more weight?  Rather than just stuffing a card in an envelope!

I saw this on Pinterest as a gift for a friend idea, but it would be perfect for an insurance referral program too.  You can see the whole post and pictures by clicking here.

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What about these “thank you” ideas?  These were made more as gifts for teachers,  but who says you can’t take the same concept and do a new client welcome or a renewal thank you?  (Original post here.)  Even if you’re not very creative, I bet someone in your office is!

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I like this one too!  Think how many ways you could change this up into something for you agency without spending hardly anything!  (Original post here.)

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If you use Pinterest, make sure to follow my Agency Updates board  for more ideas as I find them.  I also recommend Nina Hershberger’s Marketing Ideas board.  She’s a direct mail whiz and has tons of great posts!




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Robyn Sharp
Robyn Sharp

Robyn Sharp is an insurance marketing expert (and former agency owner). She specializes in Facebook content creation & marketing for P&C insurance agencies. Robyn has been a featured contributor to Exclusive Focus, PropertyCasualty360, IndependentAgent, and other insurance publications.