Should Your Staff Be Admins On Your Facebook Page

If you have a Facebook page for your agency, you may have run into this issue.  You want to have help managing the page…posting content, responding to client’s comments, etc.  But you worry about an employee leaving the agency and causing you to lose access to the page (or worse!) I’ve looked at pages before who…

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How To Deal With Negative Online Reviews About Your Agency

Many insurance agents avoid online marketing because they’re worried about getting negative reviews.   You’ve probably experienced an irate client a few times in your career.  In this industry, it happens!  People are typically dealing with major accidents and losses and aren’t always feeling calm and patient.   And while these situations are few and…

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How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

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6 Photos To Take In Your Insurance Agency This Week

You probably read this title and were a little confused.  What do photos have to do with marketing your insurance agency? Well, they are actually really important…the web is a VISUAL place.  We like to see people.  We are more connected to a business when we know the people who work there. In fact, social…

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9 Tips To BOOST Insurance Agency Retention With Only A Cell Phone

We’re all a little addicted to our smart phones these days.  They aren’t just phones anymore.  We use it to check email, check Facebook, send a text to a friend, view our bank balance, listen to music, enter our calories from lunch…smart phones have fully integrated themselves into our daily lives. You know that a…

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59 Insurance Marketing Ideas, Tips, & Strategies To Get All The Clients You Need

Need more insurance marketing ideas?  Your insurance company representative will tell you to spend, spend, spend.   But you can still create a strong, successful agency without draining your bank account and sending out hundreds of postcards (that never seem to get you any business!)   You won’t see expensive TV ads or newspaper inserts…

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Facebook Ads For More Likes On Your Agency Page

So you’ve committed to marketing your agency online via your website and social media accounts, but you feel like you could be reaching more people.  Where to begin? There is a lot of information out there about getting “Likes” on your business Facebook page.  Here are some of my tried and true strategies. Invite Your…

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December Insurance Agency Marketing Plan

It’s easy to get caught up in the day to day business of running your agency and forget all of those nagging marketing tasks. That’s why I believe in the power of checklists! So the first week of each month, I share a list of things you can do today to start marketing your agency…

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Marketing Your Insurance Agency With An Email Newsletter

This is an info-packed blog article so get ready!  But don’t worry, I included a PDF copy at the bottom if you want to print or save! Today we’re diving into the world of marketing your insurance agency using email newsletters. I have used email newsletters for many years.  I first learned in our own…

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Life Insurance Awareness Month Is Approaching

One thing I talk about a lot on this blog is creating marketing “campaigns.”  Rather than just throwing an ad out, you want to target your market and hit them over and over (and over again) with one simple message in several different formats. Lots of times, I’ll recommend that you send a postcard and…

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