59 Insurance Marketing Ideas, Tips, & Strategies To Get All The Clients You Need

Need more insurance marketing ideas?  Your insurance company representative will tell you to spend, spend, spend.   But you can still create a strong, successful agency without draining your bank account and sending out hundreds of postcards (that never seem to get you any business!)   You won’t see expensive TV ads or newspaper inserts…

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Facebook Ads For More Likes On Your Agency Page

So you’ve committed to marketing your agency online via your website and social media accounts, but you feel like you could be reaching more people.  Where to begin? There is a lot of information out there about getting “Likes” on your business Facebook page.  Here are some of my tried and true strategies. Invite Your…

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How To Protect Your Insurance Agency Social Media Accounts

Many of you tell me that you’re concerned about social media in your agency.  You worry about clients writing negative reviews on your page or seeing complaints about the company you represent (when you have absolutely no control over what they do). But I’m here to tell you that most of the time, those things…

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Goal Setting For Your Agency Staff

If you read my last post, then you’ve already learned my process for setting action oriented goals. (If not, read it first here!) But what about your STAFF? As I explained before, goals are a process. Checking one off the list should help other goals get closer to completion too. Remember – quotes lead to…

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How Do You Stand Out In A Crowded Market?

Insurance is a crowded space.  In a medium sized city, it’s easy to have 30+ agents all selling the same thing to the same consumer base. And in reality, it’s hard to differentiate between policies without automatically defaulting to price.  Especially for a customer who doesn’t really understand all of the policy coverages. So how…

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Life Insurance Awareness Month Is Approaching

One thing I talk about a lot on this blog is creating marketing “campaigns.”  Rather than just throwing an ad out, you want to target your market and hit them over and over (and over again) with one simple message in several different formats. Lots of times, I’ll recommend that you send a postcard and…

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Two Ways To Sell Life Insurance To Existing Clients

Earlier this month we talked about annual goals and building sales from your current book. Today I want to talk about life insurance in particular.  This is an area that causes a lot of stress for many agents.  Typically because it’s part of your annual requirements but not part of your regular activity.  There is always a rush…

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Social Media For Insurance Agents – FAQ

I get a lot of questions about how to use social media effectively in an insurance agency, so I thought I’d use this week’s blog article to answer some of the frequent ones.  Still have a question after reading this?  Leave a comment at the end and I’ll be happy to answer! How do I…

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The Most Powerful Sales Tool In Your Insurance Agency

I believe that there is one tool that no agency should be without.  It’s not a high-tech expensive system or a complicated marketing plan. It’s a spreadsheet.  And one that you could probably make in under 10 minutes! We called ours the New Business Log.  Yes, I know that if you’re captive, there are tons…

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Increase Insurance Sales By Teaming Up With A Local Business

Owning a business can be lonely and marketing can be expensive.  That’s why it’s a great idea to team up with other businesses that market to the same clients in order to get more quotes.  Today I want to share something we did and see how you could use it in your agency. Our insurance…

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