No More Cold Calling!

No More Cold Calling!

Today we’re talking about insurance sales funnels – specifically relating to cold leads.  Cold leads used to be associated with the dreaded “cold calling“, but not anymore! When I talk about sales funnels, I always like to begin by breaking down a prospect into one of three groups – cold, warm, and hot. Imagine three…

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Insurance Sales Personality Types

insurance sales personality

Have you ever wondered why you could take two staff people and train them the EXACT same way and one would be great at sales while one would be terrible?  It might just be their insurance sales personality! I’ve seen this happen over and over again.  And the more research I’ve done, the more the…

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Insurance Client Win Backs: The Complete Guide

In a business that runs on renewals it’s key to keep as many clients as possible.  But you can offer the best customer service in the world and still lose clients to cheaper rates.  So what do you do then?   Today I want to share some tips on how to win back those A+…

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Insurance Facebook Ads Made Easy

Insurance Facebook Ads don’t have to be difficult!  In fact, they can be really simple.  You just need a strong Facebook marketing strategy.  Today I’ll share some of my favorites! Start with your Agency Facebook Page.  The people most likely to “Like” your agency on Facebook are your current clients.  Simple as that.  They have a…

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January Insurance Marketing Plan

2016 has arrived! I hope you’ve enjoyed a relaxing holiday season and are now ready to get back in the swing of things! Most of us have already been thinking about big goals and dreams for the new year, but what about the small consistent marketing tasks you can do right NOW to make a…

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What You Can Learn From This State Farm Sales Letter

Yesterday when I opened my mail, I found a sales letter from a local State Farm agent.  I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing.  So what can we take from…

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Three Step Insurance Marketing Campaign

Several years ago I started teaching insurance agents how to use basic insurance marketing campaigns to increase their quote volume each and every month. This is the stuff that will work time and time again, no matter how big (or small) your agency, if you’re captive or independent, or how competitive your rates are.  In…

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The Quick Trick To Doubling Your Close Rates

Insurance Close Rates

Today we’re talking about how you can double your insurance close ratios by making a few small tweaks to your follow up process.  Ready to take action?  I hope so! So recently I ran across an article on Forbes about internet leads  (“Why Companies Waste 71% of Internet Leads“).  You can read the entire article here,…

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Think Millennials Will Kill The Insurance Industry? Think Again.

My younger sister and her family are in the process of buying a new home.  And that means shopping for insurance of course! I always find it helpful to look objectively at how people are REALLY buying insurance in order to determine the BEST way to market to them.  So how do millennials (in this case 26-28…

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How To Increase Agency Retention Using ONLY Email

We all know that in order to keep retention high, it’s important to reach out to clients on a regular basis.  And one of the easiest (and most affordable) ways to do this is through EMAIL! So how do you do this?  First, you’re going to need to start gathering email addresses for clients and…

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