Homeowner’s Policy Specifics…Are You Prepared?

I always think that it’s important for agents to see keep up to date with what large news media sources are saying about insurance.  It’s what consumers here and where they take advice.  And let’s face it, it’s not always accurate! But if you don’t know what is being said, then it’s hard to be…

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Motivating Your Employees To Sell

Back when I wrote my training course on “Secrets To Getting Your Staff To Sell”, I spent a lot of time researching how people motivated their employees. Well, last night I was reading the latest issue of Inc magazine and ran across a short article called “Don’t Reward Failure.”  Basically a study was done on…

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Do You Find The Insurance Industry Boring?

Confession here…I find most insurance related material to be mind-numbing. Completely uninteresting. I don’t know about you, but most of the “industry news” has absolutely nothing to do with us.  And I don’t find the majority of the material to be relatable to the average agency whatsoever. Yes, you are an insurance professional.  But do you…

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How To Attract Online Insurance Shoppers

I have to share this story with you.  I think this is an eye opening example of where personal insurance agents are LOSING business! Earlier today, a friend of mine sent me a message on Facebook.  She knows that I’m a former insurance agent and that I now do insurance marketing. She had taken a…

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Organizing Tip: Clean Up Your Facebook Account

Earlier this week, we talked about organizing the dreaded email inbox. (Click here if you missed it!) Today, I want to give you a few ideas on how to lower the noise in your Facebook account. Facebook is a great marketing tool and a fantastic way to build your personal and business brand. But it…

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Plan Your July Sales Goals Today

A new month is here! And not just any month, July marks the official halfway point of the year. That’s right. You are officially halfway to the end of the year. So, with that being said, it’s time to check in with yourself and do a little planning. With this being the holiday week, things…

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Telemarketing Tips To Sell Insurance

Yesterday we talked about creating an in-house telemarketing campaign in order to drive new quotes (without paying a fortune for leads). Today, I wanted to give you a few tips for when your staff start telemarketing.  You will inevitably run into pushback if they haven’t telemarketed before and I don’t want that to keep you…

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Track Your Insurance Staff’s Daily Sales Activity

A blog reader asked me recently about creating a daily sales activity report where a manager could check an employee’s progress on a regular basis.  So today, I’m going to give a few ideas on how you could create one for your agency. One thing I’ve noticed is that even with all the technology we…

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The Most Powerful Sales Tool In Your Insurance Agency

I believe that there is one tool that no agency should be without.  It’s not a high-tech expensive system or a complicated marketing plan. It’s a spreadsheet.  And one that you could probably make in under 10 minutes! We called ours the New Business Log.  Yes, I know that if you’re captive, there are tons…

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Cross Sell Insurance To Increase Profits & Loyalty

When you want to increase profits in your agency there are two big options, right? Find New Clients Increase Retention But there is one way that is hiding in between these two.  You want to not just hold on to your current client, but increase how much revenue you receive from each of them in…

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