How To Protect Your Insurance Agency Social Media Accounts

Many of you tell me that you’re concerned about social media in your agency.  You worry about clients writing negative reviews on your page or seeing complaints about the company you represent (when you have absolutely no control over what they do). But I’m here to tell you that most of the time, those things…

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Four Things You Need In Your Insurance Agency TODAY

I’m still feeling the new year energy, how about you?  In fact, I just spent the last hour cleaning up old website pages, deleting items from my marketing system that are out of date, and just generally getting stuff in order. Last week, I talked a lot about goal setting for insurance agencies and heard…

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Simple Insurance Agency Goal Planning For 2014

Happy New Year’s Eve!  2014 is now only a few hours away.  And while you may be thinking about parties and champagne today, tomorrow you’ll be focused on your plans for the new year. We’ve all had “resolutions” that lasted only a few days.  We’ve all set out lofty goals that were impossible to measure.…

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How Do You Stand Out In A Crowded Market?

Insurance is a crowded space.  In a medium sized city, it’s easy to have 30+ agents all selling the same thing to the same consumer base. And in reality, it’s hard to differentiate between policies without automatically defaulting to price.  Especially for a customer who doesn’t really understand all of the policy coverages. So how…

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What To Do When Your Insurance Office Is Slow This Month

During the holiday season, the insurance business can slow down. Sometimes a LOT. So how do you keep yourself productive even when clients aren’t blowing up the phone? You always want your staff to be busy. Remember, you’re writing those payroll checks even if they are just sitting around chatting. So stuff HAS to get…

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December Insurance Agency Marketing Plan

It’s easy to get caught up in the day to day business of running your agency and forget all of those nagging marketing tasks. That’s why I believe in the power of checklists! So the first week of each month, I share a list of things you can do today to start marketing your agency…

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Advice For New Insurance Agents – Keep Expenses Low

I get a lot of emails from people who are just starting in the insurance business or that are contemplating going in that direction.  They are looking for ideas on getting clients and making sales, of course, but I always throw this advice in too….keep your costs LOW! If you’ve never been self-employed before, it’s…

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November Insurance Agency Marketing Plan

At Mega Agency Marketing,  we think insurance marketing is easier when you have a PLAN.  It’s easy to get caught up in the day-to-day and skip all those important marketing activities that need to get done. So the first week of each month, I share a list of things you can do RIGHT NOW to…

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Marketing Your Insurance Agency With An Email Newsletter

This is an info-packed blog article so get ready!  But don’t worry, I included a PDF copy at the bottom if you want to print or save! Today we’re diving into the world of marketing your insurance agency using email newsletters. I have used email newsletters for many years.  I first learned in our own…

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Two Ways To Sell Life Insurance To Existing Clients

Earlier this month we talked about annual goals and building sales from your current book. Today I want to talk about life insurance in particular.  This is an area that causes a lot of stress for many agents.  Typically because it’s part of your annual requirements but not part of your regular activity.  There is always a rush…

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