Get Facebook Likes On Your Insurance Agency Page

I regularly hear from agents wanting to know how to get more “likes” on their insurance agency Facebook page. So today I want to share a few of my favorite strategies. So once you create your agency’s Facebook page, you need to get people to LIKE it.  When someone “likes” your page, by clicking the…

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January Insurance Marketing Plan

2016 has arrived! I hope you’ve enjoyed a relaxing holiday season and are now ready to get back in the swing of things! Most of us have already been thinking about big goals and dreams for the new year, but what about the small consistent marketing tasks you can do right NOW to make a…

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Want To Guarantee New Insurance Leads? Do This.

Every day I hear from insurance agents that want to generate leads from social media, BUT they don’t see how to make it work.  They’ve tried hooking up their Facebook page to automatic posts from their company and heard nothing but chirping crickets. So HOW do you actually see new business from social media when you’re…

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Why You’re Not Getting Leads From Social Media

“I’ve never gotten business from Facebook.” “Social media is a waste of time.” “Facebook doesn’t work for insurance agents.” None of this is true.  How do I know?  Well, for starters, I’ve helped hundreds of insurance agencies around the country create social media strategies that are focused on lead generation.  And I’ve seen it work…

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10 Insurance Topics For Your Next Speaking Gig

Have you been asked to speak about insurance at a local group (like Rotary, Lions Club, Kiwanis, Chamber of Commerce, or other networking groups) and have NO CLUE what to talk about? Well have no fear!  Today I’m going to help you find the perfect topic. Local organizations are always looking for speakers.  And it’s…

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What You Can Learn From This State Farm Sales Letter

Yesterday when I opened my mail, I found a sales letter from a local State Farm agent.  I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing.  So what can we take from…

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Three Step Insurance Marketing Campaign

Several years ago I started teaching insurance agents how to use basic insurance marketing campaigns to increase their quote volume each and every month. This is the stuff that will work time and time again, no matter how big (or small) your agency, if you’re captive or independent, or how competitive your rates are.  In…

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Think Millennials Will Kill The Insurance Industry? Think Again.

My younger sister and her family are in the process of buying a new home.  And that means shopping for insurance of course! I always find it helpful to look objectively at how people are REALLY buying insurance in order to determine the BEST way to market to them.  So how do millennials (in this case 26-28…

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How To Increase Agency Retention Using ONLY Email

We all know that in order to keep retention high, it’s important to reach out to clients on a regular basis.  And one of the easiest (and most affordable) ways to do this is through EMAIL! So how do you do this?  First, you’re going to need to start gathering email addresses for clients and…

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Warning: This Could Get You Loads Of New Prospects

One of the most common questions I get from agents about Facebook is “how do I get people to “like” my agency page?” You know that you need to connect with people in order to generate leads, but the question is where to begin? Here are a few easy tasks to get you started… Use…

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