Organizing Tip: Clean Up Your Facebook Account

Earlier this week, we talked about organizing the dreaded email inbox. (Click here if you missed it!) Today, I want to give you a few ideas on how to lower the noise in your Facebook account. Facebook is a great marketing tool and a fantastic way to build your personal and business brand. But it…

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5 Ways To Increase Insurance Agency Revenue Immediately

Most agents want to make more money.  You aren’t just running this big business for the fun of it right?  You want to GROW!  You want to hire more people and be able to enjoy a little more time off.  But all of this requires money. So today, I’ll share with you five things to…

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Life Insurance Awareness Month Is Approaching!

I know it seems a little early to be talking about this now, but did you know that September is Life Insurance Awareness Month? There is a huge campaign made by the Life Foundation to get people to recognize that they need life insurance to protect their family.  There will be TV commercials, social media…

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Should Insurance Agents Use Linked In?

So you’re already trying to make the most of Facebook to attract more clients, but should you be other places too? A lot of clients ask me about Linked In so I wanted to talk about some of the pros and cons of this social network too. Linked In is similar to Facebook in that…

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Will Volunteering Get You More Clients?

This seems like a weird question, but I think it is something that people overlook.  Of course, you probably consider volunteering to be something that you do out of the goodness of your heart.  You volunteer at a local organization or your church.  BUT that doesn’t mean that it can’t be helping you grow you…

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Telemarketing Tips To Sell Insurance

Yesterday we talked about creating an in-house telemarketing campaign in order to drive new quotes (without paying a fortune for leads). Today, I wanted to give you a few tips for when your staff start telemarketing.  You will inevitably run into pushback if they haven’t telemarketed before and I don’t want that to keep you…

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How To Generate Insurance Leads Through In-House Telemarketing

One of our mottos in our insurance agency was always “do what others don’t want to do.”  When we worked internet leads at 7 or 8 pm, we made sales.  When we did in-house telemarketing, we made sales. Other agents would call and want to know what we were doing to be at the top…

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The Most Powerful Sales Tool In Your Insurance Agency

I believe that there is one tool that no agency should be without.  It’s not a high-tech expensive system or a complicated marketing plan. It’s a spreadsheet.  And one that you could probably make in under 10 minutes! We called ours the New Business Log.  Yes, I know that if you’re captive, there are tons…

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Insurance Marketing Ideas How To Setup Your Email Newsletter

Today, I’m going to walk you through how to use Constant Contact to create an email newsletter for your agency.  (Remember, you can try it for free for 60 days by clicking here!) If you missed my post yesterday about why I use email newsletters instead of paper, I talked about how easy and effective…

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Using Email Newsletters For Insurance Agency Marketing

Email is an easy and effective way to stay in touch with your clients and prospects over the long term without having to spend a lot of time.  It is highly automated and very inexpensive to regularly “touch” your clients and improve your retention. We want clients to remember our NAMES and faces.  They need…

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