Simple Keys To Selling More Life Insurance

Do you sell life insurance?  If so, then you’ve probably spent some time trying to figure out how to sell a little MORE of it right? This is especially true for my captive agent buddies.  Many captives have annual requirements for life insurance and financial product sales which can cause a whole lot of stress…

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5 Things Your Clients Want (That They Aren’t Telling You)

So much of sales is about psychology.  Putting the right offer in front of the right person at the right time.  But you can make this a little easier on yourself when you really dial into what your client WANTS from you.  Sounds simple doesn’t it? Unfortunately though,  a whole lot of “business as usual”…

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6 Photos To Take In Your Insurance Agency This Week

You probably read this title and were a little confused.  What do photos have to do with marketing your insurance agency? Well, they are actually really important…the web is a VISUAL place.  We like to see people.  We are more connected to a business when we know the people who work there. In fact, social…

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4 Insurance Agency Processes That Will Make You More Money

insurance agency processes money

The right processes have the ability to transform your agency.  Especially when you give them a strong foundation and lots of accountability. But do they help you make money?  I believe they do! Those little habits that you and your staff do day in and day out are what create the biggest changes in your…

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9 Tips To BOOST Insurance Agency Retention With Only A Cell Phone

We’re all a little addicted to our smart phones these days.  They aren’t just phones anymore.  We use it to check email, check Facebook, send a text to a friend, view our bank balance, listen to music, enter our calories from lunch…smart phones have fully integrated themselves into our daily lives. You know that a…

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59 Insurance Marketing Ideas, Tips, & Strategies To Get All The Clients You Need

Need more insurance marketing ideas?  Your insurance company representative will tell you to spend, spend, spend.   But you can still create a strong, successful agency without draining your bank account and sending out hundreds of postcards (that never seem to get you any business!)   You won’t see expensive TV ads or newspaper inserts…

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Facebook Ads For More Likes On Your Agency Page

So you’ve committed to marketing your agency online via your website and social media accounts, but you feel like you could be reaching more people.  Where to begin? There is a lot of information out there about getting “Likes” on your business Facebook page.  Here are some of my tried and true strategies. Invite Your…

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Simple Insurance Agency Goal Planning For 2014

Happy New Year’s Eve!  2014 is now only a few hours away.  And while you may be thinking about parties and champagne today, tomorrow you’ll be focused on your plans for the new year. We’ve all had “resolutions” that lasted only a few days.  We’ve all set out lofty goals that were impossible to measure.…

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How Do You Stand Out In A Crowded Market?

Insurance is a crowded space.  In a medium sized city, it’s easy to have 30+ agents all selling the same thing to the same consumer base. And in reality, it’s hard to differentiate between policies without automatically defaulting to price.  Especially for a customer who doesn’t really understand all of the policy coverages. So how…

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December Insurance Agency Marketing Plan

It’s easy to get caught up in the day to day business of running your agency and forget all of those nagging marketing tasks. That’s why I believe in the power of checklists! So the first week of each month, I share a list of things you can do today to start marketing your agency…

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