March Insurance Marketing Plan

How is it possible that we’re already starting the last month of the 1st quarter of 2017?  Time is flying by!  Are you on pace for your goals? Remember, the best marketing is the stuff you do on a regular basis.  Social media, referral programs, annual reviews, and networking all work – but you’ve got…

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January Insurance Marketing Plan

2016 has arrived! I hope you’ve enjoyed a relaxing holiday season and are now ready to get back in the swing of things! Most of us have already been thinking about big goals and dreams for the new year, but what about the small consistent marketing tasks you can do right NOW to make a…

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Insurance Agency Process: The Weekly Team Meeting

If you’ve set big goals for yourself and your agency this year, then you need to have a process in place to review those goals on a regular basis. One of the easiest ways to do this is with a weekly team meeting. It’s so easy to lose sight of BIG goals when you get…

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How To Deal With Negative Online Reviews About Your Agency

Many insurance agents avoid online marketing because they’re worried about getting negative reviews.   You’ve probably experienced an irate client a few times in your career.  In this industry, it happens!  People are typically dealing with major accidents and losses and aren’t always feeling calm and patient.   And while these situations are few and…

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Optimism Pays Off In Insurance Sales

Ever wonder if your attitude really makes a difference in your insurance sales results? Well it turns out, it does! Last week, I ran across a study that I think every insurance agent should know about.  A few years ago (mid 1980’s), Met Life hired Dr. Martin Seligman to help them improve their hiring processes.…

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4 Reasons Why Some Insurance Agents Are Making More Money

  We’re doing something a little different today.  Rather than writing out a post, I made a short video.  Hope you enjoy!   Download The Slides From Slideshare: Why some insurance agents get rich and others don’t from Robyn Sharp

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How Your Staff Can (unintentionally) Screw Up Your Agency Brand…

Delegation is a beautiful thing…except when it backfires. I’ve seen too many agents delegate the seemingly “less important” tasks, like writing an email newsletter or posting on their Facebook page, to their staff and ultimately regret it. Why?  Because they just aren’t always equipped to represent your brand the way you would! Here’s a few problems…

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Become An Insurance Celebrity (and never compete on price again)

Brainstorm with me for a moment.  Clear your mind and tell me this…who is the FIRST insurance agent in town whose name comes to your mind (other than your own name of course)? If we polled 100 people in your city and asked them to “name a local insurance agent,”  who would they list? Better…

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4 Insurance Agency Processes That Will Make You More Money

insurance agency processes money

The right processes have the ability to transform your agency.  Especially when you give them a strong foundation and lots of accountability. But do they help you make money?  I believe they do! Those little habits that you and your staff do day in and day out are what create the biggest changes in your…

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9 Tips To BOOST Insurance Agency Retention With Only A Cell Phone

We’re all a little addicted to our smart phones these days.  They aren’t just phones anymore.  We use it to check email, check Facebook, send a text to a friend, view our bank balance, listen to music, enter our calories from lunch…smart phones have fully integrated themselves into our daily lives. You know that a…

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