Attract More Clients With Local Networking

Today is Day 5 in my series on “Creating A Mega Agency Without A Mega Budget: 59 Ways To Attract All The Insurance Clients You Need.”

(Click here and enter your email address on the right to get the entire checklist instantly.)
This list is a mix of marketing ideas and ways to streamline your agency operations and improve service, referrals, retention, and more.  All designed to help you take your agency to the next level without going broke in the process.

[headline_tahoma_small_left color=”#000000″]#5:  Join a local networking group (check out BNI or your local Chamber of Commerce)[/headline_tahoma_small_left]

Lots of times, people overlook the simple things when it comes to marketing their business.  We look for a complicated “secret” solution and avoid the simple, proven strategies that work.

Networking is one of those strategies.  

The more people that know you and know about your agency, the more referrals you’re going to get and the more brand awareness you’re going to create.  But unfortunately, networking does take time.

From what I’ve seen, most of the agents that read my blog are either captive agents or are representing their name as the face of the agency.  You sell YOU.  Billboards have your picture and ads have your name.  What this means is that you really need to get yourself out in the community and become well known.

There are two things you need to have in place to do this:

1.  You need to have a regular schedule of events to attend!   Join the local Chamber Of Commerce, look for a BNI networking group, get on the board of a local non-profit, or start volunteering.  Anything that gets your name and face out to people in the local community.  Try to attend at least one event each week.

2.  You need at least ONE capable staff person to have at the office while you’re out.  Remember, earlier in this series, we talked about your role in the agency being the person that markets and drives new business.  You need to hire others to answer the phone, handle customer service, take payments, and do quotes.  I’m not saying that you aren’t involved in these items, because for many of you that is something you can’t totally delegate right now, but you have to have help.

If you don’t have help, you’ll end either never leaving the office and getting more business OR you’ll leave and lose clients because they can’t contact you when they need you.  Neither is a great option.  If you have a tight budget, hire someone part time to “hold down the fort” during your networking times.

Get creative with your networking.  While you want to attend a variety of events, don’t overlook the somewhat small things that don’t appear on the surface to be networking opportunities but secretly are!

You can reach a whole lot of local families when you volunteer with the YMCA soccer or tee-ball teams or as a PTA volunteer at your kid’s elementary school.  These aren’t just extracurricular activities that are important to your kids, they’re great opportunities to connect yourself with families that need your expertise!  Get creative and see where you can spend your valuable time that will not only grow your business but also fulfill your other personal goals at the same time.

Get started right now!  Pull up Google and do some searching for at least one new networking opportunity that you can attend in the next two weeks and get it on your schedule.

Marketing doesn’t have to be hard.  It just has to be consistent!

What have you found to be a great networking opportunity?  Post in the comments below!

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(Don’t have the “59 Ways To Attract All The Insurance Clients You Need” checklist yet?  Click here and enter your email address on the right for the instant download.)

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About The Author

Robyn Sharp

Robyn Sharp is an insurance marketing expert (and former agency owner). She specializes in Facebook content creation & marketing for P&C insurance agencies. Robyn has been a featured contributor to Exclusive Focus, PropertyCasualty360, IndependentAgent, and other insurance publications.