Month: April 2012
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Increase Your Agency Retention: Client Birthday Cards
There is a general marketing rule that says you need to “touch” your clients around 6-7 times per year. (Not physically touch, thank goodness. 🙂 ) This kind of touch is simply an effort on your part to connect each customer with your name on a regular basis. They recognize you, feel more connected…
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Creating Your Insurance Agency Referral Rewards Program
Are you ready to create your insurance agency Referral Rewards program? Too many agents create a boring referral programs and NEVER talk about it to their clients. Simply making a flyer and sending out a few gift cards rarely leads to the level of sales that you were hoping for. You’ve got to make a…
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Win Back Your Clients!
We all hate to see a client leave. You put a lot of time into securing each policy and with every cancellation, we tend to think about lower retention and lost premiums. We also wonder if we could have done something different to prevent it from happening. Many times a client will leave, not because…
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Sell More Renters Insurance
Renters Insurance gets overlooked our day-to-day marketing because it’s cheap. Not big premiums, not usually long term clients, not quite as exciting. But it CAN be exciting if you have enough of it coming in the door! Now, most people would think that this meant to stop by a bunch of complexes and drop off…
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Sell More Insurance: Follow Up Within 24 Hours
I used to tell my staff to “follow up with a prospect the next day” after giving a quote. And honestly, I thought that was sufficient. I really didn’t think it could be interpreted any other way. But I was totally wrong. See, my staff instead created their own personal internal system for deciding who…