No More Cold Calling!

No More Cold Calling!

Today we’re talking about insurance sales funnels – specifically relating to cold leads.  Cold leads used to be associated with the dreaded “cold calling“, but not anymore! When I talk about sales funnels, I always like to begin by breaking down a prospect into one of three groups – cold, warm, and hot. Imagine three…

Continue Reading →

Insurance Sales Personality Types

insurance sales personality

Have you ever wondered why you could take two staff people and train them the EXACT same way and one would be great at sales while one would be terrible?  It might just be their insurance sales personality! I’ve seen this happen over and over again.  And the more research I’ve done, the more the…

Continue Reading →

June Insurance Marketing Plan

June Insurance Marketing

A new month is beginning and it’s time to start thinking about your June insurance marketing plan. June Insurance Marketing Plan Draw your Referral Rewards winner from May and PROMOTE it on all of your social networks and email newsletter.  If you don’t know what Referral Rewards are, read this.  Remember, the benefit to referral programs is in the promotion.…

Continue Reading →

May Insurance Marketing Plan

A new month is about to begin and it’s time to start thinking about your May insurance marketing plan. May Insurance Marketing Plan Draw your Referral Rewards winner from April and PROMOTE it on all of your social networks and email newsletter.  If you don’t know what Referral Rewards are, read this.  Remember, the benefit to referral programs is…

Continue Reading →

April Insurance Marketing Plan

April is only a few days away and it’s time to start thinking about your insurance marketing plan. We’re kicking off the 2nd quarter of the year and it’s usually a busy one.  In the spring, home sales pick up and the winter slump ends.  It’s a great time to kick up your marketing so…

Continue Reading →

Are Acres of Diamonds Hiding In Your Insurance Agency?

Have you ever heard the Acres of Diamonds story?  Here’s the short & sweet version:  A farmer learned about diamonds and sold his farm to go get rich diamond mining.  (Spoiler….he never found a diamond!)  The man who bought his farm found acres of diamonds on the property, right under the farmers nose the entire time.  (You…

Continue Reading →

March Insurance Marketing Plan

How is it possible that we’re already starting the last month of the 1st quarter of 2017?  Time is flying by!  Are you on pace for your goals? Remember, the best marketing is the stuff you do on a regular basis.  Social media, referral programs, annual reviews, and networking all work – but you’ve got…

Continue Reading →

Sell Life Insurance On Facebook

Ready to sell life insurance on Facebook this month right?  February’s theme is Life Insurance!  So let’s talk about some ways to make it happen. The most IMPORTANT thing to keep in mind when selling life insurance via Facebook is to keep it SIMPLE.  You’re not trying to close the sale and give all the…

Continue Reading →

February Insurance Marketing Calendar

February Insurance Marketing

Are you ready for a brand-new month?  Let’s get started! February Insurance Marketing Here are a few things to do to market your agency this month: When you download the February marketing calendar, you’ll see that this month’s theme is “Life insurance for those you love!”  While September is the traditional Life Insurance Awareness Month,…

Continue Reading →

Get Insurance Referrals On Facebook

tips get referrals on facebook

Want to get insurance referrals on Facebook?  For the month of January, we’re focusing on Referral Rewards Programs and how you can make them REALLY work.  (If you’re not familiar with referral programs, learn the basics here.) But here’s something that I think a lot of people miss – free promotion via social media, specifically Facebook!…

Continue Reading →

Page 1 of 13