December Insurance Marketing


It’s the first day of December and time to plan your insurance marketing! Don’t let the holidays throw you off track.  There is still PLENTY that can be done, even if clients are distracted by shopping and travel.  It’s also a great time to get your office and team organized for the new year so…

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43 Of My Favorite Books For Business Owners

43 of my favorite books for business owners

I love to read.  I’m always reading at least 3 books at the same time, plus blogs, magazines, articles…you name it.  So I thought I’d put together a list of some of my FAVORITE non-fiction books.  Some are business related, some are about money mindset, others are purely inspirational.  Some probably appeal more to women…

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Book Review: Profit First

Do you ever come across a book that is truly a game changer?  And you just want to shout it from the rooftops to everyone you come in contact with? That is how I feel about “Profit First” by Michael Michalowicz.  I believe it should be required reading for all small business owners who want…

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Generating Insurance Leads With Referral Rewards

leads with referral programs

I talk a lot about the importance of Referral Rewards programs and today I want to share a little bit more about them.  A referral program is very simple.  You’re simply rewarding a prospect or client for sending someone to your agency for a quote.  That’s it!  You can make them as complex as you’d…

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November Insurance Marketing Calendar

November Marketing

It’s the first day of November and time to think about your insurance marketing! The beginning of the month is the perfect time to set goals and intentions for the upcoming few weeks.  November can be slightly challenging because the holidays are moving in along with the end-of-year sales goals. We officially have less than…

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Call To Action Buttons: How To Send Facebook Fans To Your Website

Facebook Call To Action 1

Have you noticed the “call to action” button that now exists at the top of your Facebook page? They’ve been around for a while now, but I’ve noticed that Facebook is really beginning to promote it.  So I thought I’d show you how to update yours! This will allow you to add a small button…

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10 Insurance Topics For Your Next Speaking Gig

insurance topics

Have you been asked to speak about insurance at a local group (like Rotary, Lions Club, Kiwanis, Chamber of Commerce, or other networking groups) and have NO CLUE what to talk about? Well have no fear!  Today I’m going to help you find the perfect topic. Local organizations are always looking for speakers.  And it’s…

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Ready for Life Insurance Awareness Month?

life awareness month

September is almost here and that means that it’s time to think about selling LIFE INSURANCE!  And there are several reasons why… #1 – September is the official Life Insurance Awareness Month.  Which means there are ads, TV commercials, and media talking about life insurance – which makes it easy to bring it up with…

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What You Can Learn From This State Farm Sales Letter

State Farm letter

Yesterday when I opened my mail, I found a sales letter from a local State Farm agent.  I’m sure you’ve seen a few of these too. It’s always great to look at what others are doing and see how you can use it to improve your own insurance marketing.  So what can we take from…

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Little Known Ways To Get Insurance Quotes

Little Known Ways To Get Quotes

Several years ago I started teaching insurance agents how to use basic marketing campaigns to increase their quote volume each and every month. This is the stuff that will work time and time again, no matter how big (or small) your agency, if you’re captive or independent, or how competitive your rates are.  In this…

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