October Insurance Agency Marketing Plan

October Insurance Marketing

It’s the beginning of the month and time to plan your October insurance marketing. October is known for pumpkin patches, apple picking, cooler weather, pumpkin spice lattes, and of course, Halloween.  The back-to-school craze of September has finally slowed down and we’re in that “calm before the storm” of the holiday season. Let’s look at some…

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21 Ways To Sell Life Insurance

Ways To Sell Life Insurance

Want to sell more Life Insurance?  Here are 21 ways to sell life insurance this month! Send an email blast to your current clients reminding them about Life Insurance Awareness Month and offering a quick term quote. Offer to speak to a local group (Rotary, Kiwanis, Lions Club, Chamber of Commerce, Women’s Networking groups, etc.)…

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September Insurance Marketing Calendar

september insurance marketing calendar

New month means new marketing!  I love September (and not just because it’s my birthday month!)  To me, September is the new January.  It’s your second-chance in the year for a fresh start.  January might be a new calendar year, but frequently people are a little burned out in January.  You’ve just survived the holiday season…

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How To Create An Automatic Response To Facebook Messages

Today I have a short and simple trick to share with you!  Do you worry that someone will send you a Facebook message and you’ll miss it?  Or it will take you too long to respond and you’ll look unprofessional?  Did you know that you can have Facebook send an automatic message on your behalf…

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Sales Incentive Plan

Ready to create a sales incentive plan in your insurance agency?  A few weeks ago, we talked about common sales personality types in insurance agencies.  I gave a breakdown of the Optimist, Planner, Closer, and Problem Solver profiles.  Once you understand how they work, the next question is how to apply it to YOUR agency.…

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July Insurance Marketing Calendar

july insurance marketing

A new month is about to begin and it’s time to start thinking about your July insurance marketing plan. July Insurance Marketing Plan Draw your Referral Rewards winner from June and PROMOTE it on all of your social networks and email newsletter.  If you don’t know what Referral Rewards are, read this.  Remember, the benefit to referral programs is in…

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Life Insurance Sales Script

life insurance sales script

What motivates someone to buy life insurance? We know that people don’t always buy what they “need”, they buy what they WANT.  That means that in any marketing, you have to speak the right language to get the result you want (more quotes!) Studies have shown that these are the TOP 3 reasons someone purchases…

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No More Cold Calling!

No More Cold Calling!

Today we’re talking about insurance sales funnels – specifically relating to cold leads.  Cold leads used to be associated with the dreaded “cold calling“, but not anymore! When I talk about sales funnels, I always like to begin by breaking down a prospect into one of three groups – cold, warm, and hot. Imagine three…

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Insurance Sales Personality Types

insurance sales personality

Have you ever wondered why you could take two staff people and train them the EXACT same way and one would be great at sales while one would be terrible?  It might just be their insurance sales personality! I’ve seen this happen over and over again.  And the more research I’ve done, the more the…

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June Insurance Marketing Plan

June Insurance Marketing

A new month is beginning and it’s time to start thinking about your June insurance marketing plan. June Insurance Marketing Plan Draw your Referral Rewards winner from May and PROMOTE it on all of your social networks and email newsletter.  If you don’t know what Referral Rewards are, read this.  Remember, the benefit to referral programs is in the promotion.…

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